Mighty oaks from little acorns grow – Gumtree rebrand
Initially on seeing this new identity and rebrand for Gumtree it felt very much like an Estate Agents or Forestry Commission. Upon looking through the application of the identity across over media and seeing it ‘grow’ so to speak it really does come into it’s own. It feels both like it belongs online and also […]
The best of identity design 2014
So another year comes to a close and BrandNew have published their now traditional ‘The Best and Worst Identities of 2014’ In which (as the name suggests) they highlight the Best and the Worse of Identity design, all in their opinion of course, but they are usually pretty spot on. Overall I agree with most of […]
40 Well known brands and the meaning behind their logos (infographic)
I’ve expressed my love for the FedEx logo design before, to me it is close to perfection, simple, clean and clever, it will stand the test of time. It’s use of negative space to create the arrow is just perfect. Some of the meanings behind the well-known brands featured in this infographic made by oomph below […]
The World Trade Centre logo: striking a balance
An interesting article over at CR Blog featuring some of the past logo designs for The World Trade Centre as well as the most recent version (above). Has to be said that because of its more recent history this must have been one of the hardest pieces of design to pull off for Landor Associates. Needing to sensitively become […]
Identity design based on open data from Johnson Banks
Johnson Banks has created an identity for the Open Knowledge Foundation, an organisation that promotes the opening up of data from Governments and other entities around the world.
The Branding of Julian Assange
WikiLeaks now has a commercial arm with licensing deals around the world. Source: www.nytimes.com Brand Assange: Controversial subject here, but goes to show that anyone and anything can be branded. WikiLeaks now is the official license holder of the WikiLeaks logo and the Julian Assange name. Apparently TShirts and other merchandise are on the way.
Phallic Logo Fails
A few weeks ago, a brand new chicken shop in Cardiff ruffled a few feathers when it unveiled it’s new logo (pictured below). However, since the food company has also gone on to produce posters (below) telling customers to “eat cock”, “touch my breast” and “touch my thigh” we’re not so sure that the owner […]
ITV – new logo design in detail
ITV’s rebrand is one of the better I’ve seen recently. In terms of capturing the right tone and summing up what they offer as a broadcaster, it’s right on the money in my opinion. So this post over at LogoDesignLove which details the process that the design team went through is of great interest. The use […]
Clickwork Media – Brand Identity Design Process
We had the pleasure of working with Clickwork Media an SEO company late last year when they approached us to work on a new identity design for their company. Gareth Mailer owner of Clickwork Media wanted a fresh new identity that properly reflected his growing company. About Clickwork Media Clickwork Media provide SEO solutions to […]
Brand Identity Design Process – Progressive Legal
Progressive Legal have been providing training to the Legal Profession since 1995. The business started from the Managing Directors house and now employs 14 members of staff working out of their Head Offices in Keynsham, Bristol. Progressive Legal work with over 25 Tutors and over 26 Course Co-ordinators. They provide a high quality service to […]