Clickwork Media – Brand Identity Design Process

Clickwork Media – Brand Identity Design Process


We had the pleasure of working with Clickwork Media an SEO company late last year when they approached us to work on a new identity design for their company.
Gareth Mailer owner of Clickwork Media wanted a fresh new identity that properly reflected his growing company.
About Clickwork Media
Clickwork Media provide SEO solutions to clients up and down the UK. They tailor to a demand: a demand for professional SEO Services at affordable prices.
They are not naive, knowing they are far from being the only SEO Company on the block. However, they also know they’re different – and so too do their clients. Clickwork Media’s approach is centred around results; they create results driven SEO Campaigns and solutions for business owners.
Below you can see some of the initial concept work for the main brand identity, and some very brief exploration of how it might be extended on to other materials.
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Initial Logo Design Concept No: 1
Main logo, alternative colour palettes, brief exploration of icon design and patterns and possible backgrounds for website.
Based around the idea of the cursor becoming a repeated circular pattern to form a cog, playing on the name ‘Clickwork’ / Clockwork’




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Initial Logo Design Concept No: 2
Main logo, alternative colour palettes, brief exploration of icon design and patterns and possible backgrounds for website.
Again playing on the repeat pattern of the cursor to form a multi pointed star, then used as an abstract repeat pattern.




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Initial Logo Design Concept No: 3
Main logo, alternative colour palettes, brief exploration of icon design and patterns and possible backgrounds for website.
For this concept we focused on the idea of Clickwork Media being your compass and guider through the often complicated and confusing landscape of SEO, reflecting the approach of Clickwork Media.




Overall route chosen, further exploration of alternative colour palettes..


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First version.

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Final ‘Clickwork Media’ logo design.

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