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  • CaSE – Campaign for Science and Engineering – Brand Identity Design

    Design Process

    CaSE – Campaign for Science and Engineering – Brand Identity Design

    Mar 21

    CaSE Logo Design
    We recently had the pleasure of working with CaSE – Campaign for Science and Engineering on a completely new brand identity. As well as the brand identity we are also currently working on stationery, newsletter design and exhibition pop up as well as other materials.
    More about The Campaign for Science & Engineering
    The Campaign for Science & Engineering (CaSE) is the leading independent advocate for science and engineering in the UK.
    Their mission is to raise the political profile of science and engineering. CaSE passionately believe in the economic and cultural importance of scientific and technological education and development, and the vital need for the funding of this research by Government and industry.
    The strength of our policy advocacy is due to our political networks, independent analysis, broad membership, and responsiveness.
    CaSE achieve their objectives by:

    • Working with a wide range of industrialists, educationalists, researchers and academics involved in science in engineering
    • Commenting in the media and interacting with backbench Parliamentarians to keep science policy at the forefront of the public agenda
    • Publishing analyses, briefings and responses to public consultations
    • Meeting directly with ministers, civil servants, Parliamentarians, and advisers in Westminster, Whitehall, Edinburgh, Cardiff, and Belfast.

    Below you can see the initial concept work for the main brand identity and brief exploration of how this could be applied to their newsletter…
    ——————————————————————————————————————————-————

    Initial Logo Design Concept No: 1
    Identity design, pattern development and brief example of the identity on a newsletter.

    Logo Design Concept in one colour black with and without main title
     
    Campaign for Science and Enginnering Logo Design
     
    Suggested colour palette
    Campaign for Science and Engineering Branding Design
     
    Alternative colour palettes
    Campaign for Science and Engineering Logo Design
     
    Alternative layouts of the proposed identity design.
    Campaign for Science and Engineering Logo Designer
     
    Possible display of images within the proposed identity
    Campaign for Science and Engineering Branding Designer
     
    Pattern development possible on other materials.
    Campaign for Science and Engineering Logo Designer
     
    Brief exploration of how identity could be applied to the CaSE Newsletter
    Campaign for Science and Engineering Identity Design
     
     
    ——————————————————————————————————————————-————

    Initial Logo Design Concept No: 2
    Identity design, pattern development and brief example of the identity on a newsletter.
     
    Logo Design Concept in one colour black with and without main title.
    Campaign for Science and Engineering Brand Design
     
    Suggested colour palette
    Campaign for Science and Engineering Logo Designer
     
    Suggested colour palettes
    Campaign for Science and Engineering Brand Designer
     
    Brief exploration of how identity could be applied to the CaSE Newsletter
    Campaign for Science and Engineering Branding Designer
     
     
     
    ——————————————————————————————————————————-————

    Initial Logo Design Concept No: 3
    Identity design, pattern development and brief example of the identity on a newsletter.
     
    Logo Design Concept in one colour black with and without main title
    Identity Designer
     
    Suggested colour palette
    Science and Engineering Logo Design
     
    Suggested colour palettes
    Science and Engineering Branding Designer
     
    Pattern development possible on other materials.
    Science Brand Design
     
    Brief exploration of how identity could be applied to the CaSE Newsletter
    CaSE Identity Designer
     
    Concept 3 is decided as more appropriate to the organisation is chosen for further development.
    Campaign for Science and Engineering Branding Designer
     
    Refinement of cog/atom icon.
    Logo Designer
     
    Alternative positions of the cog/atom icon.
    Branding Designer Devon
     
    Raising of cog/atom icon inline with the top of the text.
    Graphic Designer South Devon
     
    Selected colour palette.
    CaSe Logo Design
     
    Graphic Design Totnes, Devon.

    ——————————————————————————————————————————-————

    Final Identity Design



     
    CaSE Logo Design
     
     


    Leave a Comment:

    (9) comments

    jlush2

     @GarethDotDesign Yeah, that was it really, and that it’s really angular. They’re adverts are always all over London so that pushes to the forefront of the mind too.

    Reply
    admin

     @jlush2 Thanks for taking the time to comment James, appreciated. Just taken a look at the Science Museum’s website. Do you see it as similar because it’s stacked and geometric? I do see where you’re coming from, now I’ve studied it.

    Reply
    jlush2

    Option 1 was best (esp. with the ‘images within’) but it does look a little too much like the Science Museum logo!

    Reply
    admin

     @StevenHughes That’s right Steven, we developed that route further, refining the cog/atom. Currently working on Newsletter, Pop Up Banner and other materials at the moment.

    Reply
    admin

     @StevenHughes That’s right Steven, we development that route further, refined the cog/atom and are currently working on Newsletter, Pop Up Banner and other materials at the moment.

    Reply
    StevenHughes

    Did they choose concept three finally?

    Reply
    Rich_Hoot

    Love the red font, very nice.

    Reply
    admin

    Much appreciated Gary, especially coming from yourself. Thanks for stopping by.

    Reply
    GaryDayEllison

    Nice work. Calm and considered.

    Reply
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