We recently had the pleasure of working with CaSE – Campaign for Science and Engineering on a completely new brand identity. As well as the brand identity we are also currently working on stationery, newsletter design and exhibition pop up as well as other materials.
More about The Campaign for Science & Engineering
The Campaign for Science & Engineering (CaSE) is the leading independent advocate for science and engineering in the UK.
Their mission is to raise the political profile of science and engineering. CaSE passionately believe in the economic and cultural importance of scientific and technological education and development, and the vital need for the funding of this research by Government and industry.
The strength of our policy advocacy is due to our political networks, independent analysis, broad membership, and responsiveness.
CaSE achieve their objectives by:
• Working with a wide range of industrialists, educationalists, researchers and academics involved in science in engineering
• Commenting in the media and interacting with backbench Parliamentarians to keep science policy at the forefront of the public agenda
• Publishing analyses, briefings and responses to public consultations
• Meeting directly with ministers, civil servants, Parliamentarians, and advisers in Westminster, Whitehall, Edinburgh, Cardiff, and Belfast.
Below you can see the initial concept work for the main brand identity and brief exploration of how this could be applied to their newsletter…
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Initial Logo Design Concept No: 1
Identity design, pattern development and brief example of the identity on a newsletter.
Logo Design Concept in one colour black with and without main title
Suggested colour palette
Alternative colour palettes
Alternative layouts of the proposed identity design.
Possible display of images within the proposed identity
Pattern development possible on other materials.
Brief exploration of how identity could be applied to the CaSE Newsletter
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Initial Logo Design Concept No: 2
Identity design, pattern development and brief example of the identity on a newsletter.
Logo Design Concept in one colour black with and without main title.
Suggested colour palette
Suggested colour palettes
Brief exploration of how identity could be applied to the CaSE Newsletter
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Initial Logo Design Concept No: 3
Identity design, pattern development and brief example of the identity on a newsletter.
Logo Design Concept in one colour black with and without main title
Suggested colour palette
Suggested colour palettes
Pattern development possible on other materials.
Brief exploration of how identity could be applied to the CaSE Newsletter
Concept 3 is decided as more appropriate to the organisation is chosen for further development.
Refinement of cog/atom icon.
Alternative positions of the cog/atom icon.
Raising of cog/atom icon inline with the top of the text.
Selected colour palette.
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Final Identity Design
