The Benefits of Using Voice Search Analytics The use of voice search is expected to continue to grow in the next few years. It is anticipated that 50 per cent of all searches will be using a voice search by 2020. Today, 24 of smart home speakers use their devices almost daily, and 29 per […]

What is Schema and How it Affects Voice Search and SEO Times are rapidly changing, and this is particularly true for the ever-evolving search landscape. Recent top search trends, the use of schemas, and the utilisation of voice search are all impacting the online market. Search is gradually transforming from being text-oriented and keyword-focused to […]

5 Essentials That Make a Robust SEO Strategy for Online Retailers Search Engine Optimisation (SEO) is one of the most powerful digital marketing strategies employed by most online retailers. It is the process of aligning your retail website with the algorithms used by search engines to rank sites. Your business goal should be to rank […]

How to Incorporate Voice Search into your Website In this technologically advanced world, consumers find ways to improve their convenience in the way they search for information on sites. Siri, Google Home, Alexa, and other voice-activated assistants are famous examples that use voice technology, and voice commands are becoming as natural as typing a question […]

3 Tips on Optimising Voice Search to Boost Your Site’s Ranking Search engine optimisation (SEO) is in constant flux as technology advances at a fast-paced rate. By the end of 2019, a new digital trend is steadily dominating the way users browse the web: voice search. In the dawn of the new year, you can […]

5 Ways to Improve Your Website’s SEO for Higher Ranking Have you ever searched for a keyword in your industry on Google search page only to find out that your website did not show up – not on the first page or the third page, but nowhere at all?  Given this realisation, it makes you […]

SEO Strategy – How to Make Use of Long-Tail Keywords The use of Search Engine Optimisation (SEO) strategy is a potent marketing tool that is employed by many businesses. This strategy includes on-page SEO, technical SEO, and off-page SEO. When it comes to on-page SEO, however, the proper use of keywords is paramount to its […]

What Visual and Voice Search Means for SEO in 2019 The fundamental elements that make or break search engine optimisation (SEO) campaigns have remained constant. However, their purpose and definitions are constantly changing, as algorithms and trends also change. Some of the trends and technologies that have had a great impact on SEO are visual […]

SEO and web design go hand in hand in a digital marketing strategy. When the website has a bad graphic design, it can quickly drive away visitors as soon as they open your page. SEO helps your page to rank higher on search engines. However, when your bounce rate is high, it will affect your […]

How SEO Can Be Integrated into Your Content Marketing There are many reasons to blog but should (Search Engine Optimisation) SEO be one of them? The truth is, it can help with SEO when you approach the platform the right way; however, there’s also caution in merging two methods that have long made its mark […]