People use Google as the primary tool of research. For this reason, SEO is one of the most critical elements of your digital marketing strategy. Without effective optimisation, your website won’t have a proper online presence. Your website is the most essential element of any SEO campaign management, as it’s where all the optimisation work […]

Unless you live under a rock, you’ve heard of Siri, Alexa, Google Assistant, and Cortana. It’s no secret that, with the increased use of these assistants, voice search is quickly becoming more popular than text searches. Calling Siri or Alexa to ask about something that has been on your mind is becoming nothing short of […]

Digital marketing is something that every company needs to do in 2019. It’s a much more cost-effective option compared to marketing on traditional media. When marketing online, you can control your spending and ad campaigns individually while keeping track of all the analytics and statistics that let you know exactly how much conversion you’re getting […]

How Your Business Website Design Impacts Your SEO Does your business website get as much traffic as you think it should? You’re highly likely to answer no to that question. That’s most likely because you’re not getting any traffic from search results. In order for search to have a real impact on traffic, you have […]

How SEO and Content Marketing Work Together Thanks to content marketing and SEO, the world of digital marketing has changed forever. Content marketing and SEO are two intertwined strategies and for digital marketing to be successful, both strategies must go hand in hand. While there are certain differences that separate content marketing from SEO, the […]

All You Need to Know About Voice Search SEO The SEO industry is growing rapidly, and there are always new things coming to the table that experts are using to improve their search engine ranking efforts. One of the trends that we have to look forward to now and in the near future is the […]

Are you wondering how you should spend your marketing budget? A portion should be spent on SEO. Here’s why. In any marketing budget, the first question most businesses tend to ask is, “Is this a sure thing?” And, of course, the sad answer is that nothing’s ever a completely sure thing. But some are better than […]

How to Set up Your Business Blog Two million small businesses in the UK don’t have websites, which means they aren’t utilising the power of an effective business blog either. Not only are business blogs an ideal way to educate your audience, but they are also one of the most effective and affordable marketing methods available. Here we […]

Breaking Down The Basics Of SEO SEO is an ever-changing method of tuning a website to be more visible and useful to users. While users are the primary target, all websites must adhere to a few specifications given by search engines if they want to get seen by users at all. Search engines use an […]

The rise of voice search SEO marketing With popular personal assistants like Alexa, Cortana, Ok Google and Siri all embedded in our devices, voice search is shifting to be an indispensable part of peoples’ lives. This new way of searching is a trend that won’t be going away any time soon, and it is now […]