What Visual and Voice Search Means for SEO in 2019 The fundamental elements that make or break search engine optimisation (SEO) campaigns have remained constant. However, their purpose and definitions are constantly changing, as algorithms and trends also change. Some of the trends and technologies that have had a great impact on SEO are visual […]

SEO and web design go hand in hand in a digital marketing strategy. When the website has a bad graphic design, it can quickly drive away visitors as soon as they open your page. SEO helps your page to rank higher on search engines. However, when your bounce rate is high, it will affect your […]

How SEO Can Be Integrated into Your Content Marketing There are many reasons to blog but should (Search Engine Optimisation) SEO be one of them? The truth is, it can help with SEO when you approach the platform the right way; however, there’s also caution in merging two methods that have long made its mark […]

How SEO Content Writing Can Provide a Huge ROI When used right, SEO can propel the demand for and standing of your business, products, and services far ahead of other competitors. It can also help with solving decreasing sales and building customer awareness – making it somewhat similar to a miracle cure and tool for […]

4 Tips on Optimising for Voice Search Voice search is quickly becoming the next big thing in the SEO industry and its popularity will only grow. Therefore, it’s best that you prepare yourself for a major shift in trends. Voice search is a highly convenient tool to use in order to find the information you […]

Facebook Ad Campaigns 8 Key Elements to Running Successful Adverts Facebook is the most powerful marketing platform in today’s market thanks to its massive reach, affordable costs, and highly-sophisticated targeting tools. If you own a business today, you can’t deny its marketing potential and the fact that it’s an integral part of any successful company […]

The Importance of Google My Business in Local SEO Using local SEO to boost your business ranking on Google is a big deal right now, giving more click and convert rates than with broad SEO alone. Google My Business can help businesses gain an edge in local visibility. In the light of recent adoption of […]

People use Google as the primary tool of research. For this reason, SEO is one of the most critical elements of your digital marketing strategy. Without effective optimisation, your website won’t have a proper online presence. Your website is the most essential element of any SEO campaign management, as it’s where all the optimisation work […]

Unless you live under a rock, you’ve heard of Siri, Alexa, Google Assistant, and Cortana. It’s no secret that, with the increased use of these assistants, voice search is quickly becoming more popular than text searches. Calling Siri or Alexa to ask about something that has been on your mind is becoming nothing short of […]

Digital marketing is something that every company needs to do in 2019. It’s a much more cost-effective option compared to marketing on traditional media. When marketing online, you can control your spending and ad campaigns individually while keeping track of all the analytics and statistics that let you know exactly how much conversion you’re getting […]