Brand Identity Design Process – Progressive Legal

Progressive Legal have been providing training to the Legal Profession since 1995. The business started from the Managing Directors house and now employs 14 members of staff working out of their Head Offices in Keynsham, Bristol.
Progressive Legal work with over 25 Tutors and over 26 Course Co-ordinators. They provide a high quality service to their clients and constantly research, monitor legal issues to enable them to provide courses which are current, relevant and delivered in an efficient and enthusiastic manner. Their priority is to provide cost effective high quality training.
When Dot Design initially talked through the project brief it was clear that this was to be an evolution of the existing brand identity design. Progressive Legal wanted to retain certain graphic elements such as use of blues and exploration of the original ‘P’ arrow device as seen below. The client was also keen to use the sky imagery that had been put in place in previous material to build on it’s existing brand image rather than starting a fresh. You can see the literature design at the bottom of this post.
We explored 4 initial concepts looking at the required areas and also some supporting graphic panels and how the identity design could translate on to these.
The Progressive Legal website design was designed by Bristol web design company Centation.
You can see the the development and concepts below, as always we welcome comments and feedback on our projects…

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Original identity design

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Initial Logo Design Concept No: 1


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Initial Logo Design Concept No: 2




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Initial Logo Design Concept No: 3




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Initial Logo Design Concept No: 4




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Logo Design Developments:












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Final Logo Design:

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Sticky Pad design, letterhead design and course notes cover: