Why You Should Focus on Brand Marketing During a Global Pandemic
Why You Should Focus on Brand Marketing During a Global Pandemic A global pandemic is a challenging time for everyone. If you are a business…
Read more →Insights & Ideas
Category: Branding
Digital marketing tips, design insights and news from the Dot Media team.
Just one Cornetto, give it to me
“Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I think I’ll forever associate Cornetto with that…
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New identity design for American Express
Pentagram gives American Express its first visual identity overhaul In 37 Years. Looks like they’ve mainly focused on scaling down and simplifying for social media and…
Read more →Why it is important to make your brand work for you
Why it is important to make your brand work for you Every company has a brand; it symbolises who they are and what they are…
Read more →‘Experience Amazing’: Intel Rebrand
This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen…
Read more →SONOS Identity Design Remixed
I’m a huge fan of SONOS products, they are well designed, produce excellent sound quality and they just work in the simplest way possible. As well…
Read more →Jacob’s biscuits new logo design and packaging update
Jacob’s biscuits has just launched a new logo design and packaging in order to bring it up to date ready for the start of a £10…
Read more →McDonalds 2015 brand refresh, are we lovin’ it?
McDonalds suffered a barrage of ‘hate’ during 2014 and it’s declining sales are showing the impact of this. In November 2014 it’s figures were down 4.6%,…
Read more →Big brands become more human for 2015
It’s that time of the year again when marketers and brand managers try to predict the trends for the coming 12 months. Creativebloq outlines it’s ‘5 big branding…
Read more →The Business of Colour Psychology (infographic)
The power of colour. Heinz switch to a green ketchup for a Limited edition bottle and their sales go through the roof. Apple created different…
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