Category: Branding
Why You Should Focus on Brand Marketing During a Global Pandemic
Why You Should Focus on Brand Marketing During a Global Pandemic A global pandemic is a challenging time for everyone. If you are a business owner,...
Just one Cornetto, give it to me
“Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I think I’ll forever associate Cornetto with that song!...
New identity design for American Express
Pentagram gives American Express its first visual identity overhaul In 37 Years. Looks like they’ve mainly focused on scaling down and simplifying for social media and other...
Why it is important to make your brand work for you
Why it is important to make your brand work for you Every company has a brand; it symbolises who they are and what they are selling....
‘Experience Amazing’: Intel Rebrand
This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen to...
SONOS Identity Design Remixed
I’m a huge fan of SONOS products, they are well designed, produce excellent sound quality and they just work in the simplest way possible. As well as...
Jacob’s biscuits new logo design and packaging update
Jacob’s biscuits has just launched a new logo design and packaging in order to bring it up to date ready for the start of a £10 million...
McDonalds 2015 brand refresh, are we lovin’ it?
McDonalds suffered a barrage of ‘hate’ during 2014 and it’s declining sales are showing the impact of this. In November 2014 it’s figures were down 4.6%, this...
Big brands become more human for 2015
It’s that time of the year again when marketers and brand managers try to predict the trends for the coming 12 months. Creativebloq outlines it’s ‘5 big branding trends...
The Business of Colour Psychology (infographic)
The power of colour. Heinz switch to a green ketchup for a Limited edition bottle and their sales go through the roof. Apple created different coloured...
Let’s get you on the radar.
Book a free 15 minute call. We’ll talk through your business, what’s working, what isn’t, and what would make the biggest difference. No pitch, no pressure.