Archive
Category: Branding
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Ben and Jerry’s Has A Makeover
Even very successful brands like Ben & Jerry’s need to constantly keep their brand fresh and improve product clarity among increasing competition. The new ‘refresh’ of the...
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The Branding of Julian Assange
WikiLeaks now has a commercial arm with licensing deals around the world. Source: www.nytimes.com Brand Assange: Controversial subject here, but goes to show that anyone and...
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