0845 519 2568
It’s that time of the year again when marketers and brand managers try to predict the trends for the coming 12 months.
Creativebloq outlines it’s ‘5 big branding trends for 2015’ which mainly indicate a more human and ‘real’ approach that the bigger brands may be beginning to adopt more readily.
In addition to the 5 trends outlined, I’d make an addition and that’s Personalisation, this aspect can only increase. Personalisation is designed to bring the customer closer to the brand, to make them feel more part of it, as if they can shape it. Examples of this can be seen with Coca-Cola’s 2014 share-a-coke campaign.
Please log in again. The login page will open in a new window. After logging in you can close it and return to this page.