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McDonalds suffered a barrage of ‘hate’ during 2014 and it’s declining sales are showing the impact of this. In November 2014 it’s figures were down 4.6%, this is the weakest in the US in more than ten years.
To try and combat this and turn the tide they’ve deployed a brand refresh, starting with the above video that sees ‘Arch Enemies’ making up and “Choose Lovin’.
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