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  • McDonalds 2015 brand refresh, are we lovin' it?

    Branding

    McDonalds 2015 brand refresh, are we lovin' it?

    Jan 04

     

    McDonalds suffered a barrage of ‘hate’ during 2014 and it’s declining sales are showing the impact of this. In November 2014 it’s figures were down 4.6%, this is the weakest in the US in more than ten years.

    To try and combat this and turn the tide they’ve deployed a brand refresh, starting with the above video that sees ‘Arch Enemies’ making up and “Choose Lovin’.
     

    mcdonalds-batman-joker-brand-refresh

    McDonald’s wants The Joker and Batman to Choose Lovin’

     
    An article over at Ad Age details that McDonalds will also be rolling out new uniforms to staff members, revamping packaging and signage.
    Is a brand refresh enough in the case of McDonalds? Or does it need to look closer at and address the quality of its core products?
    Has the Millennial generation fallen out of love with junk?
    We’ll see.
     


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  • A small agency based in Devon. Working in Branding, Logo Design, Print Design, Website Design, Website development and creating Online Media Business Growth Campaigns, SEO and Reputation Boosting.
    Dot Design Media Ltd is a limited company registered in England and Wales. Company Registration Number: 07889155
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