McDonalds 2015 brand refresh, are we lovin’ it?
McDonalds suffered a barrage of ‘hate’ during 2014 and it’s declining sales are showing the impact of this. In November 2014 it’s figures were down 4.6%, this is the weakest in the US in more than ten years.
Big brands become more human for 2015
It’s that time of the year again when marketers and brand managers try to predict the trends for the coming 12 months. Creativebloq outlines it’s ‘5 big branding trends for 2015’ which mainly indicate a more human and ‘real’ approach that the bigger brands may be beginning to adopt more readily.