Just one Cornetto, give it to me

“Just one Cornetto, give it to me, delicious ice cream, of Italy…” showing my age there, but I think I’ll forever associate Cornetto with that song!
Cornetto has just refreshed their packs and branding in time for summer and looking pretty delicious they are too. A much more stripped down cleaner affair with simplified logotype and integration with the Wall’s heart logo.
These look much more stylish and ‘Instagramable’ with a signature colour per flavour used boldly and distinctively. They’ve also ditched the turgid brown colour they used in the past which is a relief.

“We kept the ‘creaminess’ and fluidity of the logo but made it simpler to give it a younger, fresher feel,” explained Mike Stride, creative director at Design Bridge. “We stripped it of its synthetic and artificial effects [and] this is combined with a new, natural texture on pack that adds a further sense of realness and tactility to the design.”
The design is doing everything it should, it looks fresh, bold, bright and inviting. Great work.
Find out more about the Cornetto Rebrand over at Design Week