The meaning behind the world’s most famous logo design
There are a fair few theories and stories surrounding why a symbol of a bitten apple was used for the Apple logo design. Ranging from it being a tribute to Alan Turing the man who created the foundation of the modern computer so a reference to a computing term ‘byte’. Or when the same man rumoured […]
40 Well known brands and the meaning behind their logos (infographic)
I’ve expressed my love for the FedEx logo design before, to me it is close to perfection, simple, clean and clever, it will stand the test of time. It’s use of negative space to create the arrow is just perfect. Some of the meanings behind the well-known brands featured in this infographic made by oomph below […]
The World Trade Centre logo: striking a balance
An interesting article over at CR Blog featuring some of the past logo designs for The World Trade Centre as well as the most recent version (above). Has to be said that because of its more recent history this must have been one of the hardest pieces of design to pull off for Landor Associates. Needing to sensitively become […]
Pizza Hut unveils new logo design
“The new logo design aims for the stripped back approach” Source: www.creativebloq.com Certainly an improvement on the past identities for this purveyor of Pizza, which made it look down market and in some cases damn right cheap. Not really the values that Pizza Hut is keen to communicate I’m sure.
Identity design based on open data from Johnson Banks
Johnson Banks has created an identity for the Open Knowledge Foundation, an organisation that promotes the opening up of data from Governments and other entities around the world.
New Logo for Dribbble done In-house
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Source: www.underconsideration.com No huge changes to the basic ‘Dribbble’ design but a solid clean up and simplification. All for the better.
Phallic Logo Fails
A few weeks ago, a brand new chicken shop in Cardiff ruffled a few feathers when it unveiled it’s new logo (pictured below). However, since the food company has also gone on to produce posters (below) telling customers to “eat cock”, “touch my breast” and “touch my thigh” we’re not so sure that the owner […]
Netflix logo goes flat
Seems Netflix has now joined the recent ranks of Ebay, Microsoft and Google (as well as others) in refreshing their logo with a more simplified and flattened version. The above logo was spotted in the last few days on a trailer for their new TV series ‘Orange is the new black’.
Logo Design Process – Belinda McCarthy Wedding Photography
Last year we had the pleasure of working on the logo design for ‘Belinda McCarthy Wedding Photography’ a contemporary documentary wedding photographer, based in the South West and working across the UK. Here’s abit more about the project and also the development and design process behind the identity you see above.
Oscars new brand identity design
Oscars new brand identity design The Oscar statuette is one of the most recognisable icons in the world, but many people may be less familiar with the branding of the Academy of Motion Picture Arts and Sciences, or at least the designs they have used in the past. This may be the reasoning behind the […]