How good design can make great business sense
It’s very easy to see design as just the act of making something ‘pretty’ or more visually appealing. Some don’t see the huge amount of added value it can deliver to a business, this may be because it is quite difficult to measure the ‘return on invest’ it can bring. Hopefully the statistics within our infographic ‘How good […]
Can’t find time for Social Media?
Everyone is busy these days, and small business owners are even busier. You have things to do, places to be, people to manage and maybe no real need to employ a full-time social media manager. That’s where Dot Social comes in. We gather information about your company, looking in detail at your services and products. Then design a […]
40 Well known brands and the meaning behind their logos (infographic)
I’ve expressed my love for the FedEx logo design before, to me it is close to perfection, simple, clean and clever, it will stand the test of time. It’s use of negative space to create the arrow is just perfect. Some of the meanings behind the well-known brands featured in this infographic made by oomph below […]
It’s beginning to look a lot like Christmas…
Move over Santa Claus because Christmas is now being judged by what adverts we’re watching on the TV. For 11 months of the year, adverts are mercilessly whizzed through thanks to the invention of sky+ and tivo but between November and December they become more important than the tv shows they cushion. And that’s because […]
The World Trade Centre logo: striking a balance
An interesting article over at CR Blog featuring some of the past logo designs for The World Trade Centre as well as the most recent version (above). Has to be said that because of its more recent history this must have been one of the hardest pieces of design to pull off for Landor Associates. Needing to sensitively become […]
What if these tech companies had never rebranded…
The recent 7 tech logos before they became iconic article over at thenextweb.com got me thinking. What if these (now) very successful technology companies had decided to stick with their original logos and branding, never engage a design consultancy to update or refresh the design? Would they still be around today (I know Nokia have gone, but they were very successful […]
Ben and Jerry’s Has A Makeover
Even very successful brands like Ben & Jerry’s need to constantly keep their brand fresh and improve product clarity among increasing competition. The new ‘refresh’ of the whole Ben & Jerry’s packaging range looks to be a great move, retaining and simplifying the blue cloudy sky and green hills, placing the product flavour name within the […]
Have Mulberry Won Christmas?
My favourite Christmas ad so far. Mulberry are using the hashtag #WinChristmas for their campaign, they just might have.
Pizza Hut unveils new logo design
“The new logo design aims for the stripped back approach” Source: www.creativebloq.com Certainly an improvement on the past identities for this purveyor of Pizza, which made it look down market and in some cases damn right cheap. Not really the values that Pizza Hut is keen to communicate I’m sure.
Identity design based on open data from Johnson Banks
Johnson Banks has created an identity for the Open Knowledge Foundation, an organisation that promotes the opening up of data from Governments and other entities around the world.