New Silversea Identity Design by The Partners
Gorgeous identity design work from The Partners for Silversea. Great use of black and white photography with splashes of red typography. Particularly like the way the type interacts and sits with the imagery. It’s very classic in style, it could have been created at any point in the last 40 years and will stand the test […]
Historic fine art + corporate logo design mashup
What happens when you mashup some of the classics of the fine art world and the well-known corporate logos of our time? Some might say you’d have some of the fine art masters turning in their graves, others that the juxtaposition brings about some interesting outcomes. I’d say the latter, there’s some striking end results […]
Mighty oaks from little acorns grow – Gumtree rebrand
Initially on seeing this new identity and rebrand for Gumtree it felt very much like an Estate Agents or Forestry Commission. Upon looking through the application of the identity across over media and seeing it ‘grow’ so to speak it really does come into it’s own. It feels both like it belongs online and also […]
Helsinki Philharmonic Orchestra Logo Design
This work by Bond caught my eye over at logodesignlove a very simple but effective piece of design. Usually alot of detail in a logo design is a big ‘no no’ but here there are several versions the logo. The main one incorporates the names of those in the orchestra and another uses simple lines, such as […]
Logo Design Process – PIE WordPress Development
Back in 2015 we had the pleasure of working with PIE WordPress Development on a new logo and branding project. They were interested in a textured Americana look, inspired in part by Coen Brothers film ‘O Brother, Where Art Thou?‘. Based on this and further discussion Dot Design looked at moodboards around that style of typography and overall look […]
Boston 2024 Olympic City Bid – Logo Design
Above is the logo design for the Boston 2024 Olympic City Bid. I’ve not seen the supporting material other than the video below, but initial reaction is that it feels abit forced futuristic, some have mentioned Transformers and I think that’s a fair conclusion. It certainly doesn’t have a feeling of the Olympics about it, […]
The best of identity design 2014
So another year comes to a close and BrandNew have published their now traditional ‘The Best and Worst Identities of 2014’ In which (as the name suggests) they highlight the Best and the Worse of Identity design, all in their opinion of course, but they are usually pretty spot on. Overall I agree with most of […]
40 Well known brands and the meaning behind their logos (infographic)
I’ve expressed my love for the FedEx logo design before, to me it is close to perfection, simple, clean and clever, it will stand the test of time. It’s use of negative space to create the arrow is just perfect. Some of the meanings behind the well-known brands featured in this infographic made by oomph below […]
The World Trade Centre logo: striking a balance
An interesting article over at CR Blog featuring some of the past logo designs for The World Trade Centre as well as the most recent version (above). Has to be said that because of its more recent history this must have been one of the hardest pieces of design to pull off for Landor Associates. Needing to sensitively become […]
What if these tech companies had never rebranded…
The recent 7 tech logos before they became iconic article over at thenextweb.com got me thinking. What if these (now) very successful technology companies had decided to stick with their original logos and branding, never engage a design consultancy to update or refresh the design? Would they still be around today (I know Nokia have gone, but they were very successful […]