Boston 2024 Olympic City Bid – Logo Design

Above is the logo design for the Boston 2024 Olympic City Bid. I’ve not seen the supporting material other than the video below, but initial reaction is that it feels abit forced futuristic, some have mentioned Transformers and I think that’s a fair conclusion.
It certainly doesn’t have a feeling of the Olympics about it, which usually revolves around a coming together and a celebration of sport (London 2012 aside of course).
Here’s the supporting video below and more analysis over at Under Consideration

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