Boston 2024 Olympic City Bid – Logo Design

Above is the logo design for the Boston 2024 Olympic City Bid. I’ve not seen the supporting material other than the video below, but initial reaction is that it feels abit forced futuristic, some have mentioned Transformers and I think that’s a fair conclusion. It certainly doesn’t have a feeling of the Olympics about it, […]

The meaning behind the world’s most famous logo design

There are a fair few theories and stories surrounding why a symbol of a bitten apple was used for the Apple logo design. Ranging from it being a tribute to Alan Turing the man who created the foundation of the modern computer so a reference to a computing term ‘byte’. Or when the same man rumoured […]


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