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Tag Archive: packaging design

Jacob’s biscuits new logo design and packaging update

By Gareth Coxon, January 20, 2015

Jacob's biscuits logo design and packaging update


Jacob’s biscuits has just launched a new logo design and packaging in order to bring it up to date ready for the start of a £10 million campaign.

This is smart and charming update, keeping an air of the built up heritage but bringing it into a new era. That said I’m unsure whether dropping the reference to ‘since 1885’  is a mistake or not. (more…)

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Ben & Jerry’s Has A Makeover

By Gareth Coxon, November 13, 2014


Even very successful brands like Ben & Jerry’s need to constantly keep their brand fresh and improve product clarity among increasing competition. The new ‘refresh’ of the whole Ben & Jerry’s packaging range looks to be a great move, retaining and simplifying the blue cloudy sky and green hills, placing the product flavour name within the cloud as a consistent holding device.

The designers behind this refresh, PearlFisher said that challenge was to “revamp the Ben & Jerry’s packaging portfolio, elevating the premium quality of the product depiction and refining the architecture without abandoning the principles that are at the heart of the brand.” (more…)

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Packaging design that caught our eye..

By Gareth Coxon, January 23, 2011

We are big fans of Lovely Package here at Dot Design and see it as a constant source of inspiration and design reference.

So we thought we’d feature some of the packaging designs amongst the hundreds that feature there that most caught our eye, just click the links below if you’d like to find out more about each one… (more…)

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This art is just rubbish…

By Gareth Coxon, September 6, 2010

… literally.

As some say “One man’s rubbish is another man’s treasure” and this is very true in this case.

Artist Justin Gignac produces limited edition pieces of art from the rubbish that he finds lying around in certain locations. It seems if you package anything in the right way someone will buy it.

I’ve got to say I actually think it has a message as well, although possibly not helping with the problem of landfill sites or over packaging, more redistributing rubbish as keep sake items. (more…)

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New Coca-Cola Summer Can Designs

By Gareth Coxon, May 7, 2009

Coca-Cola are releasing five newly designed cans over the summer period.

Working within the recent stripped down/back to basics rebrand they make use of  the printed red and the can itself to create summer related objects such as a beachball, sunglasses and surf boards. I suspect these might even be considered collectable by some.

Overall its a nice idea well executed, this simple design, simple idea area of design is working for me, is it working for you?summer-can-collection (more…)

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