‘Experience Amazing’: Intel Rebrand
This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen to highlight the experience side of what they do with a new campaign “Experience Amazing.” The video above focuses on those experiences that Intel have made happen via their technology.
New Logo Design and Identity for thyssenkrupp
When two companies merge sometimes the resulting new logo design can be somewhat difficult. Dixon Carphone anyone? I’m guessing that in many cases trying to marry up design styles and keep both clients happy that there’s an equal balance, which can be tricky. The new logo for thyssenkrupp had to merge Thyssen with Krupp. From viewing their previous […]
Google X Has a New Logo
Is it just me or does ‘Google X’ sound like a replacement for Spectre, or some another top secret evil corp set to take over the world? Maybe that’s why ‘Google X’ is now just ‘X’, although it sounds more evil and megalomaniacal doesn’t it? Just me? Anyway they have a new name and a shiny […]
Best logo redesigns of 2015
As high-profile logo and identity design goes, 2015 was a mixed year. There were some big successes with a further increase in ‘flat’ and simplified logos such like Google and Netflix leading the pack. The minimalist stripped down look is definitely here to stay with no doubt more appearing over the coming year.
Why Now is the Perfect Time to Start Marketing Your Christmas Conference
If you’re planning on holding a Christmas conference, you might not be expecting to start marketing it until around late October or even November. However, now is the perfect time to start! But, it’s only just been summer, we hear you say – and that’s exactly why the sooner you start marketing your Christmas conference, […]
Periscope: A fun app but is it any good for business?
Chances are that you’ve heard the word periscope being thrown around Twitter but aren’t that sure just what it is and more importantly what it means for your business.In short; Periscope is a new video streaming app from Twitter. Periscope allows you to broadcast live video of what you’re doing, allowing other Periscope users (and […]
Why shows like The Apprentice make small businesses look bad…
The new series of The Apprentice has started on the BBC and we have been introduced to another set of candidates who are supposed to be the creme de La creme of the business world. We should start this blog post off with a disclaimer: we know that the producers in charge of finding the […]
Drunks Turned Into Human Adverts…
Photo Credit: Yaocho Bar Group We all know that there’s a problem with binge drinking in the UK. City centres on a Friday and Saturday night have become no-go zones unless you relish stepping over half eaten kebabs and playing dodge the drunk. However, in Japan they take binge drinking to another level. On a typical […]
3 Reasons Why Great Design is Essential to Your Business
So you’re looking over your website, and you think to yourself, “Eh, this looks alright.” You may be on the fence about that rebrand the marketing department is mulling over. Perhaps you’re not really the creative type and don’t really “get” the hype. If you’ve got a great product, it doesn’t matter what your promotional […]
Artist / Designer Interview 6: Sara Blake
Artist / Designer Interview 6: Sara Blake 1. How long have you been an illustrator/designer? I’ve been drawing ever since I was a kid, but when I left my full-time job as an interactive designer last August I really started full steam ahead with digital illustration. As a kid and in college I mostly did […]