As high-profile logo and identity design goes, 2015 was a mixed year. There were some big successes with a further increase in ‘flat’ and simplified logos such like Google and Netflix leading the pack. The minimalist stripped down look is definitely here to stay with no doubt more appearing over the coming year.
“(Probably) the biggest rebrand of the year At the beginning of September Google introduced a new sans-serif identity with a custom typeface, as it looked to clarify its mark and make it more scalable. An in-house team, made up of designers from across the company including some from Creative […]”
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“Netflix needed a brand through-line: a conceptual and visual thread to connect everything. Our challenge was to create something broad enough for a global brand but still unique and identifiable. To create something variable yet systematic and bulletproof. It had to be visually striking, adapt to any format, and hold up to interpretation by agencies and vendors around the globe.”
Find out more about the Netflix identity design over at underconsideration.com
