Blog Writing: Does it Help with SEO?
Businesses must find new ways to market their products and services in the digital age. Blog writing is one of the most effective ways to create content for your website without needing much time or money. In addition, working your blog up as high as possible on search engine result pages (SERPs) will help you get more visitors and customers. After all, a blog is usually buried in the website’s pages. But can your blog help with SEO? And if yes, how? Let’s check it out:
What is Blog Writing?
A blog is a website that publishes articles related to your business or industry regularly. The articles are usually shorter than average web pages but longer than a social media post. A good blog is more than just an online diary.
In fact, these days, the term “blogging” usually refers to professional content creation, where the writer uses their expertise in a specific field to create content that informs, educates, or inspires their readers.
To create a great blog, you’ll need to create a style guide for your content, choose topics to write about, and then write your posts. This can feel a little overwhelming at first, but once you get the hang of it, you’ll be able to create a blog that engages and inspires your readers.
Does Blog Writing Help with SEO?
Yes. A blog with valuable and helpful content can help your SEO in a few ways:
– It’s an easy way to add fresh content to your site. Google looks at how often you update your site as a sign of your engagement with your business. When it sees that you’re publishing content regularly, it knows you’re dedicated to keeping your site fresh.
– Keywords – Google crawls your site regularly and indexs your website pages, if you are answering questions and using keywords people are searching for and providing quality content that helps Googles users, they will reward you with higher rankings.
– It shows Google that you’re an expert in your field. Blogging lets you build your authority in your industry by publishing posts about topics related to your business. These posts will help your readers and could also lead to new customers. When Google sees that you’re an authority in your field, it will rank you higher in SERPs.
How does your blog help with SEO?
In the digital marketing world, content is king. This means that having high-quality and engaging content on your site will help you boost your SEO. In particular, having blog posts that are relevant and helpful to your readers will boost your sites rankings in these ways:
Google likes fresh content
New blog posts on your site tell Google that your site is up-to-date. Having fresh content on your site is an easy way to keep your site fresh, and Google loves that.
Google likes long content
Google prefers to show longer content on the SERPs. This means that you have to have longer blog posts ideaally 500+ words.
Google likes unique and helpful content
Having unique blog posts on your site is the best way to ensure that your content is not plagiarised.
Which Kind of Content Will Help With SEO?
There are many different types of content that you can publish on your blog. While each type of content will help your SEO, some are more helpful than others. Here are some of the best types of content for your blog:
How-to posts
These posts address a specific problem that your readers might be having. Then, they show your readers how to solve that problem with your product or service.
Industry news
Posting news that relates to your industry is a great way to show your readers that you’re engaged in your industry. It also shows Google that you’re up to date on industry news, which can help your SEO.
List posts
These posts are some of the most shared and liked posts on the internet. They’re easy to read and make great reading material for people on the go.
Original research
Sometimes you need to do your own research before you can write about a topic. Then, when you publish the results of your research on your blog, it helps your SEO.
How to Grow Your Audience with Blog Writing
Blogging is an excellent way to grow your audience, increase traffic, and lead generation. The more engaged your audience is, the better your results will be. To get your readers engaged, you need to:
Choose your topics wisely
Make sure that your blog posts are on topics that your readers would want to read about. Keep your articles to a good length 500 or more words minimum.
Create an interesting style
Your readers should be able to enjoy reading your posts. Create a writing style that is interesting and engaging.
Be consistent
Publishing posts on a consistent basis is key to building an audience. If you don’t have time to publish regularly, hire a ghostwriter to help you out.
Be genuine
While authenticity is important, it’s also important that you don’t overdo it. Don’t try too hard to sound like the perfect brand, and don’t try to please everyone.
Key Takeaway – Blog Writing: Does it Help with SEO?
Your blog is a great way to expand your ranking in Google. Having lots of quality blog posts on your site shows Google that you’re committed to your industry. It also helps your readers find solutions to their problems. With the right amount of planning, you can easily create blog posts that are valuable to your readers. And when your blog helps boost your SEO, it’s a win-win situation for you and your readers.
Dot Media can help with blog writing for your business, we even provide a Whitelabel service for other digital, creative and PR agencies. Just get in touch for more information.
