OurNet Identity Design
Couple of months ago we had the pleasure of working with social network ‘OurNet’ to create a new identity for them. From Carl Munson, ‘Town Crier’ & Community Builder at OurNet: “OurNet is a social network that will help communities connect more easily, respectfully and effectively. It’s been nearly 15 years in development as the […]
New identity design for American Express
Pentagram gives American Express its first visual identity overhaul In 37 Years. Looks like they’ve mainly focused on scaling down and simplifying for social media and other platforms.
Uber logo and branding receives a nip, tuck and refinement
New year and a new look for the Uber logo. Their main logo receives a nick and tuck, with spacing reduced, letters thickened and refined. Bringing the letters closer together and thickening them up makes complete sense, it means it’s more easily read and identified at smaller sizes. “The first thing you’ll notice is that our […]
New website and identity design for Green Man Festival
A refreshingly fun new identity design and website for the Wales based GreenMan Festival has surfaced. Strange characters mix well with the ‘jiggly’ letterforms of the identity itself. There’s lots to take in over at their new website. The colour palette is quite unusual but works brilliantly with dotted background patterns and contrasting colours. Simple iconography […]
Nonô – the gift of identity design
Nice little story and identity design here. One of the partners at Pentagram gave the owner of a Beach stall in Rio a gift, the gift of design. Pentagram designed Nonô (the name of the owner) it’s new identity. One of the partners/designers at Pentagram has a house that over looks the beach where Nonô and his […]
Enel has a powerful new company identity
Rome based energy company Enel have just unveiled their new company identity, branding and website created by Wolff Olins. The new identity uses cursors to communicate energy movements. Whilst this works very in animated form it’s less successful in static logo form, always difficult to convey movement in logo without moving parts. Overall it works well, and when the identity translates to […]
Brand evolution for Alaska Airlines
Like many of the large airlines, ‘Alaska’ has recently opted for a refinement of its existing identity and branding rather than a completely new concept. Deciding to build on what they have with this brand evolution is a smart move as they are one of the lesser known airlines operating around the world. The designer […]
“All-seeing owl” – new brand identity for SearchFlow
New identity for SearchFlow sees the use of an illustrated owl with magnifying glasses for eyes, reflecting the nature of their business. SearchFlow is the market-leading provider of conveyancing search solutions. I really do like this brand identity solution and the fun had with the owl icon which seems to be slightly adapted to be […]
‘Experience Amazing’: Intel Rebrand
This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen to highlight the experience side of what they do with a new campaign “Experience Amazing.” The video above focuses on those experiences that Intel have made happen via their technology.
Best logo redesigns of 2015
As high-profile logo and identity design goes, 2015 was a mixed year. There were some big successes with a further increase in ‘flat’ and simplified logos such like Google and Netflix leading the pack. The minimalist stripped down look is definitely here to stay with no doubt more appearing over the coming year.