3 Great Reasons to Direct Your SEO Efforts Towards Brand Building
When you perform a quick search about various topics, you may notice that big brands usually take the place of the tops rankings. Why do you think big brands are able to do so? It’s actually simple—big brands drive huge traffic and provide an excellent user experience. If you plan to compete with such achievements, you need to focus on establishing your brand online, which is why you need to align your SEO with branding.
Here are three reasons you should shift your SEO strategies towards brand building:
1. Because search engines always evolve
Google is known for its algorithm updates and not only that but they also continuously tweak their layout. One of the most noticeable changes that Google has made over the years is the featured snippet, which appears on top of Google search results. What makes this a problem is that it can reduce the number of clicks to your sites. On the other hand, if a piece of your content gets featured in the snippet, you can guarantee that most of the traffic from that query will go to you.
In this sense, how do you adjust your SEO strategy to be on the featured snippet? You will first need to create valuable content for your target audience. Know that Google gets parts of the content from high-quality resources, which is why you need to work on your content and make it worthy for Google to show on their featured snippet.
2. Because effective branding increases traffic
When you have a powerful brand online, it will become easier to spread more brand awareness because it influences the perceptions of your target audience. As a result, when you enhance your SEO strategies, you can look forward to earning the trust of many and encourage them to purchase from you. Keep in mind that most people online will likely click on brands that they’re familiar with. Therefore, work on your building your brand to give you a higher chance of boosting clicks and drive valuable traffic to your business.
3. Because organic click-through-rates (CTRs) are important
Organic CTRs are actually more important than your keywords. Even if your website appears on the first page of search engine results, this isn’t a guarantee now that you’ll get clicks. Most users online click on websites they’re familiar with on the SERPs, and for people to click on your website, you need to first make your brand reliable and memorable.
At this point, you now know several reasons you must consider directing your SEO strategies towards building your brand. When you have a reliable brand online, you’ll be able to build trust with your target audience to boost your reputation online. In turn, the excellent reputation that you receive online will a significant impact on your brand and business.
Work on your brand by using the right SEO strategies and watch your business thrive. Before people recognize your brand, they need to know who you are first and what you can do for them, and you can let them know through your brand.
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