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Although SEO remains to be highly applicable, there are a few considerations that might cause you to second-guess its importance and viability due to the ever-changing digital landscape of the Internet. In this article, we’ll look at several factors to get to the bottom of whether or not you should still be investing in SEO. Keep on reading to find out more.
Search engine algorithms have become much more advanced and sophisticated today, which is why old and questionable SEO practices from several years back are no longer relevant. Spammy tactics like keyword stuffing and purchasing backlinks are not applicable, and Google will even penalize sites that still implement such tactics.
If you want to organically rank high in search engine results pages (SERPs), you need to be able to create high-quality content that matches the user’s search intent. This means that you have to address the user’s query with the correct information presented in a way that is clear and easy to digest. This is the very principle behind SEO, and Google’s algorithms are now more capable than before in determining whether or not your content meets these essentials.
Search engines today are much better at delivering information that’s relevant to users’ queries. Many features, such as featured snippets, knowledge panels, and media packs, now populate results pages, which indicate two major considerations.
The first consideration is that your content will have to compete with more elements on the page for the user’s attention. Because there’s a limited amount of screen real estate that users will likely scroll to, you will want to be able to reach the top portions of the page so that you will have a chance to retain user’s attention.
The second consideration is that there are now a growing number of opportunities for you to create content that can earn you higher rankings on the SERPs. Image and video SEO are two subtypes of your entire strategy that you can look into and perhaps find new ways of reaching customers. An effective SEO strategy can address both concerns.
Although it’s widely accepted that SEO practices and pay-per-click (PPC) marketing are opposing in terms of their very nature, the two elements perfectly complement one another in a complete digital marketing strategy. Where one falls short, the other shines, and it’s in effectively using both to their full potential that a business can yield the best results from their advertising campaign.
However, since the PPC marketing landscape is evergrowing and competition can get tough, the associated costs in implementing PPC ads can also be far too steep these days. Recent developments in the industry, like the rising demand for tighter privacy measures and the looming demise of online cookies, are all signs that organic marketing approaches will be more rewarding, especially in the years to come.
All current indications point toward a digital future wherein organic marketing strategies and outstanding content will continue to reign supreme. As a business owner, keep this guide in mind and create an effective SEO strategy that can deliver results now and in the long run.
If you’re looking for an SEO agency to help you create good strategies for your business, get in touch with us today to see how we can help you achieve your business goals!