The Benefits of Using Voice Search Analytics
The use of voice search is expected to continue to grow in the next few years. It is anticipated that 50 per cent of all searches will be using a voice search by 2020. Today, 24 of smart home speakers use their devices almost daily, and 29 per cent use them multiple times a day. While many households and mobile users still rely on traditional search methods, the growth of voice search this year will continue.
In a nutshell, a voice search is using keywords that are triggered using a voice instead of texts. There must be some good reasons for users to employ voice search as early as now. Below are some of the reasons it’s necessary to use voice search queries these days:
1. Providing Data Gold Mine for User Intent
User intent is very important. User intent entails what a user is looking for when initiating a search query via the search engine. Employing the use of voice search can be instrumental in coming up with the best possible search results. This can be done through key phrases and long-tail keywords.
There’s a difference between voice and text for search engines. One notable difference is in the way both use ‘computer’ language and conversational speak. Let’s say, for instance, you are looking for a travel deal in London. A typed search will usually indicate “London Travel Deals.” On the other hand, a voiced search includes conversational queries such as “What are the best travel deals in London this summer?”
Do you see the difference? Added details are included for voiced search, resulting in more possibilities in searching. This makes voice search a gold mine for user intent.
2. Serving Guidance for Local SEO Tactics
When it comes to local businesses, the use of voiced search is paramount. The data collected from the voiced search can make a great deal of difference in local businesses. According to a study, 58 per cent of consumers used voice search to find local businesses last year. It also revealed that 46 per cent of voice search users look for a local business daily. About 27 per cent have ended visiting the website of a local business after a voice search.
These data support that voice search is highly relevant for local searches. In fact, several users employ voice assistants to ask for directions or businesses near their location. These can even include business hours, services, and more.
3. Mapping Out Content Strategies
A voiced search can be significant in mapping out content strategies. As a marketer, you must have good insights as to what users are searching via voice and what Google algorithm provides.
Conducting analytics on what these queries are and what featured results are returned assists marketers in their content strategies. Marketers learn to optimise around which on-site content to prioritise for voice results.
As voice searches will increasingly grow in the next few years, more and more marketers will be highly critical in coming up with relevant content searchable via voice medium.
Voice search will be a gamechanger in the coming years. Not only will it affect every user looking for information online, but it will also affect every marketer who wants their sites to be searchable. Acting now on the use of a voice search will help you get ahead of the competition. If you’re a user, consider the many benefits that you can get out of a voiced search.
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