Why You Should Combine SEO Efforts With Brand Building
Anyone can start a business, but not everyone can establish a good brand. Those who have unlocked the secrets to branding are the big-name companies we know today, like Apple, Nike, and Pepsi. If you want to go large with your business, you need to follow in their footsteps and invest in your branding!
With that being said, there are many ways you can go about building your brand. For instance, you can set content guidelines to establish a tone for your brand or pick a colour scheme that distinguishes your brand from the others. However, of all the possible brand-building strategies you can use, SEO is a priority you cannot overlook.
If you dream of being as big as those companies we stated earlier, it is time to utilize SEO strategies to build your brand. Here is why:
1. Tells your story
Humans love a good story, and the same applies to your company’s story. That story can be about your origins or why the business came to be. In SEO, stories can include keywords and phrases that your audience commonly uses to search for the products you offer. These attract people interested in your brand, allowing you to make more conversions, sales, and so on.
Stories build your brand by attracting the right people to work with you. For instance, you can talk about how your brand has changed your customers’ lives, and then more customers with the same needs can come to you for the same solutions. With the right message in your story, you can make people see why they should care about your brand.
2. Draws attention to engaging content
SEO is complex and always changing, but you can never go wrong with providing unique and informative content. In other words, high-quality content should always be part of your marketing strategy.
You can do all sorts of things with content, like providing relevant information about your products and services or discussing ongoing trends and how it might affect your customers. That being said, your branding can also greatly benefit from your content.
Through your content, you get the chance to “talk” with your audience. When you convey a message of care, professionalism, and trustworthiness, you can build a positive brand that people love while still making the most out of SEO.
3. Creates lovable designs
If there is one thing you will recognize from the big brands we mentioned earlier, it would be their logos. Logos, along with many other design aspects of your business, help define who you are. In SEO, designs contribute to engagement, and this is something you will typically do to attract more people to visit your site. It also helps with user experience, and a positive one will always attract more people to come to you.
As for your brand, design differentiates you from the competition, and the colours, shapes, and fonts you use help convey a message about what you believe in. For example, your logo can project an image of love and care or luxury and professionalism. Whatever it is, design can boost your brand and your SEO efforts.
As you can see, SEO and branding can play together exceptionally well. With a laid-out plan, SEO will be bringing more customers to your business, and branding will keep them coming back to you.
It is a cycle that keeps on giving, and while it will take time for you to master this art, it is all worth your time and effort to get right. If you have not started implementing SEO strategies into your branding yet, we recommend that you do so immediately.
Looking for an SEO company in the UK that can help you create an excellent brand and bring you the results you need?
Dot Design offers you SEO services, website design, branding, and more to ensure your business grows.
Get in touch with us today!