Brand redesign for Channel 5
Channel 5’s new brand redesign did a rare thing, made me smile. I’m not saying I don’t smile much (other people’s views may vary) but in terms of design it’s an increasingly rare thing these days. But the above playful little animation did just that. In fact the new branding seems a real shift for […]
Uber logo and branding receives a nip, tuck and refinement
New year and a new look for the Uber logo. Their main logo receives a nick and tuck, with spacing reduced, letters thickened and refined. Bringing the letters closer together and thickening them up makes complete sense, it means it’s more easily read and identified at smaller sizes. “The first thing you’ll notice is that our […]
New website and identity design for Green Man Festival
A refreshingly fun new identity design and website for the Wales based GreenMan Festival has surfaced. Strange characters mix well with the ‘jiggly’ letterforms of the identity itself. There’s lots to take in over at their new website. The colour palette is quite unusual but works brilliantly with dotted background patterns and contrasting colours. Simple iconography […]
3D Printed Humans?
Always been partial to a Chemical Brothers album or two. Having tracked their career since their debut album ‘Exit Planet Dust’ back in 1995. They’ve always manage to stay fresh, musically and visually relevant. Their latest video illustrates they’re still pushing boundaries and ideas, with a dancer seemly slowing transforming into a 3D printed version of herself. The […]
Nonô – the gift of identity design
Nice little story and identity design here. One of the partners at Pentagram gave the owner of a Beach stall in Rio a gift, the gift of design. Pentagram designed Nonô (the name of the owner) it’s new identity. One of the partners/designers at Pentagram has a house that over looks the beach where Nonô and his […]
Enel has a powerful new company identity
Rome based energy company Enel have just unveiled their new company identity, branding and website created by Wolff Olins. The new identity uses cursors to communicate energy movements. Whilst this works very in animated form it’s less successful in static logo form, always difficult to convey movement in logo without moving parts. Overall it works well, and when the identity translates to […]
A Typeface That Changes Like a Memory
A very interesting project caught my eye this week. The concept of memory and how it’s not a solid thing but more of a shifting fluid idea overtime. This idea has been reflected in a new typeface created by designers Ryan Bugden and Michelle Wainer. Called ‘Memoire’ the typeface changes during use, so slightly different variations can be used […]
Brand evolution for Alaska Airlines
Like many of the large airlines, ‘Alaska’ has recently opted for a refinement of its existing identity and branding rather than a completely new concept. Deciding to build on what they have with this brand evolution is a smart move as they are one of the lesser known airlines operating around the world. The designer […]
Utopia 2016 – identity design with smileys
In terms of design this new identity design for Somerset House’s ‘Utopia 2016’ is quite bold move. It features rave smileys, magenta, yellow clash together and a new alien type alphabet is created. Utopia 2016 is “a Year of Imagination and Possibility celebrates the 500th anniversary of Thomas More’s inspirational text. A year of artists, designers, provocateurs and […]
“All-seeing owl” – new brand identity for SearchFlow
New identity for SearchFlow sees the use of an illustrated owl with magnifying glasses for eyes, reflecting the nature of their business. SearchFlow is the market-leading provider of conveyancing search solutions. I really do like this brand identity solution and the fun had with the owl icon which seems to be slightly adapted to be […]