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If you’re planning on holding a Christmas conference, you might not be expecting to start marketing it until around late October or even November. However, now is the perfect time to start! But, it’s only just been summer, we hear you say – and that’s exactly why the sooner you start marketing your Christmas conference, the better. After all, the supermarkets start marketing for Christmas months before, so why shouldn’t you?
Early Marketing Works Better
Research suggests that clients and customers will need at least seven points of contact with a company before committing to buy, so if you’re looking to get as many attendees as possible to commit to buying tickets for your Christmas conference, now is the best time to start marketing in order to secure as many attendees as possible. Giving your potential attendees a taste of what they will be able to experience at your Christmas conference is also a great way to spark interest in buying tickets and is a good way to get people to prioritise attending your conference before they need to start worrying about all the other planning involved with the Christmas season.
Get Ahead of Christmas
Christmas is the busiest time of year for most people, and even more so if those people are business owners. If you want as many people as possible to attend your business conference, the best thing for you to do is to start marketing it now, before Christmas takes over and people can’t find the time in their diaries to attend. For business owners, Christmas is a time of year where marketing and promoting their business is absolutely crucial and takes up a lot of time, and of course any spare time is spent enjoying the Christmas season with friends and family. For this reason, start marketing your conference as early as possible to that people can book onto your event whilst they still have free time to do so.
Get Ahead of the Competition
Chances are that your competitors are also holding Christmas conferences, and you don’t want to lose any of your attendees to them if possible. Planning early also enables you to get the pick of the best venues, such as those available at venuesearchlondon.com. For this reason, it’s a good idea to start your marketing early before your potential attendees get snapped up by the competition, and can’t afford to buy tickets to your conference or can’t attend it as well as they’re already attending somewhere else. Establish a marketing plan to get your potential attendees interested in attending from the moment you begin to advertise, and set up a social media account which they can follow in order to learn more about what they are likely to experience on the day. You might also find it helpful to limit the amount of time that tickets are on sale for – this will create a feeling of scarcity, and give your attendees the push that they need to book their ticket.
If you can think of any more great reasons why you should start marketing your Christmas conference now, we’d love to hear your ideas!
Image courtesy of [franky242] at FreeDigitalPhotos.net
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