Logo Design Process – The Internet Marketing Guy

Dot Design recently had the pleasure of working with Suraj Sodha The Internet Marketing Guy on the new identity design for his business.
Internet Marketer Suraj Sodha helps business owners & individuals to make more money from their websites & blogs. He teaches simple Internet marketing strategies through small workshops and one-to-one mentoring.
Suraj has written a Traffic Acceleration guide which is free to download. It teaches any website or blog owner how to increase the quality & quantity of traffic to their website in order to ultimately make more sales.

Suraj had a clear idea in mind when it came to the design, very much wanting a bespoke character version of himself that would be included in the logo design. As in most cases Dot Design worked on 4 initial concepts that included 2 different character designs, once a preferred direction was established we went through a number of developments until completion.
Below you can see the initial designs and development work…
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Initial Logo Design Concept No: 1

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Initial Logo Design Concept No: 2


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Initial Logo Design Concept No: 3

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Initial Logo Design Concept No: 4

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Character Closeups:



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Logo Design Development: 1

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Logo Design Development: 2

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Logo Design Development: 3

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Logo Design Development: 4

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Logo Design Development: 5

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Logo Design Development: 6

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Logo Design Development: 7

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Logo Design Development: 8

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Logo Design Development: 9


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Logo Design Development: 10

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Logo Design Development: 11

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Logo Design Development: 12

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Final Logo Design:

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Final Business Card Design: