The Best Logo / Identity Design of 2010

The Best Logo / Identity Design of 2010


It’s that time of year again when Brand New reveal their Best and Worst Logo  Identity Design of 2010.
Brand New is one of my favourite design sites, there’s always a great debate on emerging identity design good and bad.
Design is always a difficult thing to judge as it’s so subjective and I don’t agree with all of the ‘best’ that have been selected but there’s certainly some deserving work in there.
My personal favourites can be seen below..
Be sure to visit Brand New and see the full rundown yourself here
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GLAAD:
For the Gay & Lesbian Alliance Against Defamation “amplifying” is a key word and this lovely, simple icon translates it to an icon in a bold, vibrant, and memorable way. Pretty colors and pretty typography help make it a stand-out in the non-profit category of this year’s crop.



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Comedy Central:
While some people were expecting the equivalent of a Gallagher watermelon smash in the Comedy Central redesign what we got instead was the Louis CK equivalent: considerate funny, if you will. Through a very simple device that mocks and co-opts the copyright symbol, Comedy Central will be deploying a very lively on-air graphics package in 2011. It’s no LOL, but that’s what John Stewart, Stephen Colbert, and Cartman are for.


1 Comment

  1. I don’t understand why Central is backwards in Comedy Central (just because the copyright symbol is?). I wonder about the rationale behind this.
    Also … why mock the Copyright symbol in the first place for your entire identity?
    Very, very unsure about this design.

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