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  • Logo Design – Points to consider

    Identity / Logo Design

    Logo Design – Points to consider

    Aug 27

    Adrian Frutiger says

    “The secret of beautiful form lies in its simplicity.
    The best logo is the one that a child can copy in the sand with one finger”

    and I couldn’t agree more, if possible a logo should be this simple.
    Here are a few points to consider when designing an identity or logo which should be helpful to both clients and designers.

    • What age group/target market is it trying to attract or communicate to?

    • What is the overall image are you trying to communicate with your identity/logo design?

    • Do the colours/shape/form/typeface sit well with the companies current image?

    • Does the logo/identity design standout from its competitors?

    • Does the logo design clearly, simply communicate is it memorable and recognisable?

    • Will the logo design work in allsorts of different media eg: website, brochure, small, large?

    • Does it work in black and white?

    • Can the logo design be scaled up or down without losing any clarity?

    • Will the logo design date quickly?

    • Can the logo’s colour palette be used within its supporting material – such as stationery, brochure, marketing material?

  • Dot Media Logo
  • A small agency based in Devon. Working in Branding, Logo Design, Print Design, Website Design, Website development and creating Online Media Business Growth Campaigns, SEO and Reputation Boosting.
    Dot Design Media Ltd is a limited company registered in England and Wales. Company Registration Number: 07889155
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