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Can Twitter be used for Business?

Can Twitter be used for Business?

This week I’ve been looking into the subject of Twitter and its possible use to market a design business.
I have to say a thank you for to Nikki Pilkington for her great post about the subject Using Twitter for Business this post really inspired me to look into the possibilities rather than just writing it off as “a waste of time”, which many have already done.
If remember this was many people’s approach to Facebook in the beginning but now it is used by many businesses for advertising products and services to users.
Twitter for those who don’t know (I didn’t really know until last week) is a microblogging system, a social networking site. Each Twitter user is given a page where they can post 140 letters about anything they want whether that be “feeding the cat”, “painting a masterpiece” or ” designing an award-winning logo”. You can choose to “follow” what certain people are saying and receive updates on your mobile. Its receiving a large amount of internet buzz at the moment, so much so that the site is running slowly or crashing while they try and deal with the huge increase in users.
So can it be useful for business? Chris Brogan thinks Twitter can be used for business and outlines 50 ideas of its possible use. So can it help market a graphic design business? I’m on a little experiment to find out, I only signed up yesterday and have been “Twittering” today, my user name is: if you would like to follow me. It’s quite refreshing already to be using something where there are very few experts of people telling you how it should be used.
Here are a few articles from other blogs with their thoughts on Twittering and its potential for business.
There is also already a company working in the area of Twitter Branding and Marketing: Cherp
I’ll keep you updated on my progress with Twitter, subscribe by email to follow my posts on this blog
So are you Twittering?
Do you use it for your business, if is so how?
Or do you think its a waste of time?


  1. OK, I know already – Twitter is a “micro-blogging” tool that allows you to post short 140 characters (or less) of text. There lies the problem. Twitter needs to do a better job of explaining that Twitter is a different experience for every user (both personal & business).
    What Twitter is to me – I call Twitter an Operating System (OS), or if you do not want to be that generous, at least call it a platform. This is because Twitter is a child of the Open Source movement. OK, so it’s not truly open source, but they generously offer their API, which allows anyone to write applications that run on top of (or with) Twitter.
    I also like to think of Twitter as allowing me to build my own social network on the fly. I use LinkedIn as my “business social network”. I use Facebook as my “family & friends” social network. There are hundreds of thousands of social networks. Their commonality is that they all revolve around a common interest. So for me, wanting a social network around my interest (Social Media), I used Summize (now owned by Twitter) , Twitterpack Wiki, and Twellow to search for terms related to my field i.e. – “social media,Web 2.0, Software, Marketing,etc”. I then reached out and followed all who showed up in that search. Bingo, I just built my own social network.
    My Twitter social network does not necessarily have to be around a subject either. Perhaps I want to just see who is Tweeting in my vicinity, well now I can Twinkle and my social network consists of everyone within my geographical location.
    I use third party tools such as Twitterfeed, so that anytime I post on my blog, my Twitter followers can be automatically notified (Here I think of Twitter as a much better form of RSS).
    Sometimes I just use Twitter as my virtual water cooler. I listen to what other’s are Tweeting, and if something peeks my interest, I join in the Tweetersation.
    When I am home, my family becomes my social network. I can simply send one Tweet, and both of my kids, and my wife know that “Dinners ready, come and eat”. When I coach basketball or little league, and want a quick, easy and painless method to communicate with the players and their parents I just Tweet them. The reason that this works better then any other platform (Instant Messaging, Email,Phone,SMS) is the ubiquity of Twitter. Think about that for a moment…With Twitter, my Twicipients can listen using THEIR choice phone, PC or Mobile. With past platforms it was usually one or the other. Using “next generation” tools like Phweet, I can even hold a VOIP conference call on top of the Twitter platform. So in this aforementioned example, I am using Twitter as an Event notification system.
    When I am a salesman, Twitter allows me to datamine the Twittersphere and listen for opportunities. I can do a search using terms such as “cable sucks”. If I were selling FIOS service, this would offer me a great opportunity to be using Twitter as a lead generator.
    I want to know who is the founder of Twitter…I use @cbbot and ask “who is the founder of Twitter”, and the Twitterbot replies “Biz Stone. So Twitter is a research tool. Other cool bots include;
    @gcal …Update your Google Calendar via a Tweet
    @Timer … Set reminders that then get Tweeted back to you at the correct time.
    @Wordbot … Unscramble Scrabble letters via tweet.
    There are more being created every day.
    I am a business…What better way to both put a human factor to my business then to communicate with my clients (and NEW clients) using a medium where they are? Zappos has over 400 employees using Twitter to communicate with their customers. How do you think interacting with these 400 people make you feel about their brand?
    Why not let your customers interact with customer service via Tweets? Because Twitter is a distributed medium, your entire call center could be monitoring this for the quickest response times yet.
    I have excess inventory, why not let users learn of special offers in real time – Tweet it to em!
    I have a large knowledge base, using SPARQRL & the Twitter API anyone can now access that knowledge via Twitter. So for example, I might be shopping for a Nipon camera. I simply would send a Tweet to Shopzilla (or any shopping comparison service), and Shopzilla could reply with their list of prices and availability (keeping the retailer honest ☺ ). How about other knowledge bases (they ALL could benefit)…Flighttracker, could let me get updates about a flight via Tweets “American #4364” would return “American Flight #4364 landing LQA 4:30pm (on time).
    Location Based Services (LBS) will make it even MORE interesting as more and more people enjoy GPS enabled phones. Ya, I know there’s already Twinkle, but LBS is around version .5 right now, not even 1.0. We will see realllly fun ways of interacting with the platform then. For personal use, I will be able to know who (from any of the many social networks I belong to in and out of the Twitterverse) is nearby me. I will be able to filter all of this; “Show me just my LinkedIn contacts, only those who are marketing executives, and only within 2 miles. How cool is that?
    Businesses will benefit even more from LBS running on Twitter. Want to show me a coupon for a pizza as I walk by pizza hut? Go for it, I would welcome that (just make certain I can opt-in & out)!
    Andy Finkles last blog post..Will the real Twitter please stand up?

  2. i must admit i prefer just to use twitter for fun, that bleeds a little into networking in the sense that i have other designers and sites like boagworld on my twitter list but it’s not something i want particularly to extend to clients. i’m more of the ‘feeding the cat’ demographic!

  3. Hi Andy and thank you for your comment, and what a comment! Very interesting. Like I mentioned in the post I’m very new to Twitter, but learning fast. I’ve currently only been using it around 5 days but have received 3 requests for design quotes already which has surprised me since I’m very new to it. I’ve also come across other companies and individuals I just wouldn’t have met before.
    Some of the possibilities for Twitter that you have outlined are amazing and you definately seem to be an expert on the subject so I’ll be popping over to you blog to find out more! Thanks for your input Andy!
    Susan thanks, I originally thought it was just for fun and it can be but I’m more interested in combining business and pleasure on this one, thanks for your view and I hope you have remembered to feed that cat this morning!

  4. Thank you, that is very informative. So I am right to say that social networking is more of gathering a group of individuals with the same interests to form a community.
    robert santoss last blog post..Globe drops iPhone 3G Price by Php4,000

  5. Sigh – As a relative beginner to photographry I often feel swamped by the amount of information I need to learn about photography. However, the more i read posts like this, the more i learn. Thanks for helping me move on a bit.

  6. home working jobs

    You have reached the pinnacle of success as soon as you become uninterested in money, compliments, or publicity.

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