Facebook Ad Campaigns
8 Key Elements to Running Successful Adverts
Facebook is the most powerful marketing platform in today’s market thanks to its massive reach, affordable costs, and highly-sophisticated targeting tools. If you own a business today, you can’t deny its marketing potential and the fact that it’s an integral part of any successful company nowadays. If you’re looking to improve your Facebook marketing campaign, here are eight key elements you have to keep in mind:
1. Learn more about your audience
Facebook is a platform driven by people, so you have to cater to them in order to succeed. You need to learn about who your target audience is, what they talk about, and how you can communicate your ideas to them. This will give you a foundation for the campaign going forward, which will put you on the right track to long-term success.
2. Work with an ad manager
Running Facebook advertising for small business is a lot more complicated than many people think. There’s a lot of work that goes into the optimisation and testing period before you can have a successful campaign.
This can be a time-consuming and difficult process, so it might be best that you work with a professional ad campaign manager for the best results.
3. Keep track of the analytics
The most important thing you need to do is to look at the data and details to find out what works and what doesn’t. These analytics are crucial to the success of your campaign, as you need to look at them and analyse what’s the best course of action you need to take.
What’s more, the performance of your campaign will be used as data guiding the adjustments you make to your ad settings to ensure the best ROI possible.
4. Listen to the audience
Facebook is a tool that collects the conversation and trends in the market, using it to improve user experience and marketing potential. However, it’s essential that you pay attention to what’s being said in the industry so that you know how to approach the campaign.
For example, if the eco-friendly trend has been on the rise in your industry, you will have to use it to your advantage. You need to use that concept as the key idea for your campaign according to the market trend without losing your brand identity.
5. Be personal with your audience
As a voice on social media, you have to remember that it’s best that you speak directly to the audience and not just make noise in the crowd.
This means that you have to address a group by the name that they identify with and use the same voice to communicate with them as they would with one another.
6. Encourage interaction
Compared to other social media platforms, Facebook has one of the highest engagement rates as it can connect with a vast audience with the type of content they’re looking for.
Therefore, you need to make sure that you prioritise features that increase the engagement rates to ensure that you’re always a relevant brand in the industry. You can use features such as polls, quizzes, Q&As, and fan contests to keep people interested in what you have to offer.
7. Personalise your campaign
You want to make sure that your Facebook page is distinct from others in the industry so that your brand is more recognisable. For this reason, it’s important that you customise your voice according to your personality and what the audience expects to see.
For example, instead of using generic Shutterstock images, you can consider hiring a film crew and photographers to help make a personalised ad campaign. This will ensure that your brand can stand out from the crowd, which will make it more recognisable as a whole.
8. Remember that conversions aren’t everything
While conversions are the most important thing to most ad campaigns, it’s crucial that you don’t get too absorbed by it. You still have to maintain your brand identity so that people don’t feel like you’re being too aggressive about selling. You still have to post quality content and useful links for your audience so that they understand that your goal is to help them and not just to sell them something.
If you’re looking for a social media marketing agency in Totnes, Dot Media is here to help!
Get in touch today for a free consultation.