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Search Engine Optimisation (SEO) is one of the most powerful digital marketing strategies employed by most online retailers. It is the process of aligning your retail website with the algorithms used by search engines to rank sites.
Your business goal should be to rank high on top of the Search Engine Results Pages (SERPs). This is to ensure that you gain visibility for your online retail business and drive traffic to your e-commerce website. For that to happen, you must have a basic understanding of the SEO marketing core components and how to spruce them up.
With that, below are the five essentials that make a robust SEO. Knowing this information will help your online retail business to rank higher in search engines.
It has been said that content is king. Quality content doesn’t only impact the website ranking, but it also creates a positive user experience. It will make you a thought leader in the industry by way of sharing valuable information and educating your consumers. Make sure to create fresh, relevant, and compelling content because that’s when your SEO works at its best.
The use of effective keywords can either make or break your SEO marketing efforts. The goal is to use keywords that resonate well with your target market for good ranking. First, conduct keyword research as this is the initial step to a robust SEO tactic. After research, select potential keywords and use online tools to view your competition. Go for long-tail keywords when certain ones are too competitive in your niche. The goal is to ensure that you’re using keywords that are searched for by your potential customers.
Meta tags are essential components of your SEO strategy. They are HTML tags consisting of vital information about a specific website. They contain phrases of a website’s content that are included in the search results for users who are requesting related information. If a user types a particular keyword into a search engine, they will see how that keyword is reflected in the title for that page. That said, make sure that your meta tags are relevant as Google looks at your page title as a signal of relevance for the keyword used. The same is true for the page description as well.
Backlinks are vital SEO components as well. They are links your website gets from another website, which can make a huge impact on your site’s prominence in search engine results. Take note that it isn’t about having a higher number of backlinks, but it’s more about having quality links pointing back to their website. You can do this by submitting press releases on reputable companies, reaching out to popular blogs in your niche, and creating newsworthy content influencing news websites.
Social media is a potent tool for your marketing pursuit and overall business success. From the time when social media channels emerged and took the whole world by storm, they have significantly changed its algorithms. That said, make sure that you establish a strong social media presence on various sites, such as Facebook, Twitter, Instagram, and LinkedIn, to name a few.
There’s no denying that the search engine algorithms constantly change simultaneously with the Internet. However, the elements outlined above should remain at the core of your SEO efforts. Make sure that you incorporate them into your SEO strategy and do what it takes to optimise your e-commerce website. You’ll be surprised at how they can make a difference in the success of your online retail business.
If you’re looking for an SEO company in Devon, get in touch with us today to see how we can help.