0845 519 2568
The use of Search Engine Optimisation (SEO) strategy is a potent marketing tool that is employed by many businesses. This strategy includes on-page SEO, technical SEO, and off-page SEO. When it comes to on-page SEO, however, the proper use of keywords is paramount to its success. In fact, appropriate keywords can be one of the biggest indicators of SEO success. Finding the best keywords and optimizing them helps a business site earn a higher search ranking. Doing so can attract the right audience and improve the conversion rate of your business.
For your SEO strategy, here’s how to make use of long-tail keywords.
Two types of keywords
Let’s first understand what keywords entail for SEO strategies. When selecting keywords, there are two types for your choosing:
When it comes to keyword selection, it’s essential to incorporate both broad and niche keywords. When starting a search marketing campaign, many companies are drawn to broad keywords because they are tempted by the search volume. However, that isn’t a guarantee that your business will receive that coveted search volume or even a fraction of it.
If you are running a small-scale accounting software, for instance, it doesn’t make sense to use broad keywords such as “accounting software.” Using long-tail keywords instead is the way to go.
The importance of long-tail keywords
It’s crucial to incorporate the use of long-tail keywords for your SEO endeavours. Here’s how it works:
Incorporating the use of long-tail keywords is important for your SEO strategy. To fully optimise the SEO tactics, mix both types of keywords.
Keyword research is still an integral part of SEO. When doing so, veer away from prime keywords and focus more on long-tail keywords. As people have grown accustomed to searching more conversationally, your content should reflect this by incorporating long-tail keywords.