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Over the past few years, online voice searches have been gradually replacing typed queries by a significant margin. According to a report published by Location World, 40 per cent of adults now use voice search at least once a day, and this percentage is expected to grow in the next few years. For this reason, there’s no doubt that voice search will soon become widely utilised in the coming years. When you compare voice searches to text queries, it is quicker, more flexible, and more convenient.
Because of this, your digital marketing plans and strategies should now include optimising your sites and pages to keep up with the voice search demand. By doing so, you’ll be better prepared for what lies ahead and will reap the fruits of your labour in time, as far as voice search is concerned.
That said, below are four practical tips for voice search optimisation that you should start employing.
It’s best to begin your voice search optimisation by understanding the basics of voice search, which means knowing how it works and how it will help your business. You have to consider how you can optimise your website in such a way that it’s aligned to the features of voice search. Also, know how Google hints you about the idea of value and relevancy.
If you want to optimize voice search for your business effectively, you will first need to have a deeper understanding of your target audience. This doesn’t only mean knowing the demographics, such as age, gender, location, and others alike. You also have to get acquainted with the audience’s goals, motivations, and behaviours. Most importantly, you must know what kind of language they’ll use in searching online using their voices so that you can cater to what they need effectively.
When it comes to voice search, natural language is the key. Take note that if someone uses a voice search, they are more likely to do so as if talking to a normal person. For instance, when using smart applications such as Siri, Cortana, Alexa, and Google Assistant, you would speak as if you were speaking to a friend. It’s expected that the natural language will be a factor in the future of voice search queries. This is why you should use more natural phrases when optimizing your site.
In the coming years, expect more people to be searching online using their mobile devices. In fact, this trend is already apparent today, where most people are comfortable with using their mobile phones, tablets, and laptops when searching online and browsing websites.
As a result, you can also expect people to search using their voices via their mobile devices. Hence, it’s imperative to start optimizing your website for both voice search and mobile devices because it will make your business more valuable to the users and give you an advantage over your competitors.
The voice search industry can no longer be ignored and will soon take the whole world by storm. If you want to optimize your site for voice search, make sure that you first understand the basics of voice search, know your target audience, use natural language, and have a mobile-friendly site. As the voice search starts to take over, see how all these can take your business up a notch!
If you’re looking for a voice search optimisation agency in the UK, get in touch with us to see how we can help.