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As a new business owner, you may be overwhelmed with the thousands of tasks that require your attention. From operations and client relationships to marketing efforts, a startup owner may have to handle them all.
Under such circumstances, you might even have considered hiring a marketing agency to take care of the promotional aspect of your brand. If you haven’t considered them, here are four reasons you shouldn’t pass up working with a reputable SEO company.
When you hire a local SEO agency, they have a better idea of the ground situation in your city. They can give you ideas on articles for local concerns, and have resource persons for the topics, so you can have experts’ quotes in your blog.
If you hire content writers and copywriters from your area, they can give you information about what is trending or in-fashion among similar businesses in your area. Because of this, they are better able to suggest how you can differentiate your content to stand out from your competitors. Know that SEO strategies today lean toward relevance, and you get more influence in that regard when you show that you have the pulse on what is happening in your neighbourhood.
Social media platforms have a global reach, so it can be daunting to try and carve out your space in them. However, you are at an advantage if you hire a local SEO agency. They will know what time people log on in your area, why they normally do, and who logs on at which hours.
They can effectively make posts based on these statistics, to drive more traffic to your website. In addition, they can make advertisements that connect with the local audience, and highlight promotions and sales you may have for local patrons. Locally-based social media strategies have to do with appealing to the needs of people from a specific location, and who better to make ads for that than locals themselves.
These days, SEO strategies target niche concerns. Because there are billions of pages online, you need to do more than just put your target market’s common search terms in your posts. You need to analyze how you can double down on this and get to more specific concerns. Slang and jargon used in your area, for example, are things a local agency will know to target.
Furthermore, there are concerns that trend at the local level—in your city or region— won’t register at the global or even the national scale. Local agencies who are wise in gathering data would know which local keywords have been ranking for your area for a while and can suggest these to you.
With a local agency, you are not competing with dozens or hundreds of other companies, some with higher profiles or bigger budgets than yours. A local agency is likely to take on only a few clients, which should assure you of how much time they can devote to your campaign. A local firm is small, which is not an obstacle to your success, but rather as an asset.
Because some agencies are small, they are likely to be more careful in their dealings with you, due to the reputation in the community is at stake. Connecting with a local company also means that you are working in the same time zone and are part of the same culture, which ease business transactions and are likely to foster trust between you.
Choosing a local SEO agency should be one of your first considerations when growing a small business. Capitalize on their location—because they know your area well, you will be better positioned to carve a niche in the local market. Achieving relevancy in your specific field, and in one area, is attainable with the services of a local agency.
Dot Media is an SEO agency based in Devon, and we work with local businesses on branding and creating effective online media campaigns. Book an appointment with us today to find out how we can help boost your company’s reputation through local SEO.