‘Experience Amazing’: Intel Rebrand
This is an interesting example of ‘branding’ and ‘a brand’ not being about a logo. Intel have been around for almost 50 years and have chosen to highlight the experience side of what they do with a new campaign “Experience Amazing.” The video above focuses on those experiences that Intel have made happen via their technology.
New Logo Design and Identity for thyssenkrupp
When two companies merge sometimes the resulting new logo design can be somewhat difficult. Dixon Carphone anyone? I’m guessing that in many cases trying to marry up design styles and keep both clients happy that there’s an equal balance, which can be tricky. The new logo for thyssenkrupp had to merge Thyssen with Krupp. From viewing their previous […]