Yuju Identity Design

Yuju Identity Design 1
We recently worked on the identity design for online fashion and costume jewellery company yuju.
The client required a simple, friendly logo that made full use of the rounded nature of the letter forms.
We worked on extending and looping the letterforms creating a joined upstream also used in a repeat pattern for packaging and wrap sheets.
Repeat Pattern:

Yuju Identity Design 2
Colour version:

Yuju Identity Design 3

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