Starbucks Rolls Out New Brand Identity…

Starbucks has just turned 40 years old and to celebrate has just rolled out its new and much-discussed brand identity. As predicted we think it works well, it’s a fresh, uncluttered roll out that strengthens and extends the brand, you can see more over at UnderConsideration or over at the Starbucks website

New Starbucks Brand Identity – Less is More?

Starbucks have just revealed their new brand identity, showing a simplified, ‘less is more’ approach. They have removed the name and any reference to ‘coffee’ altogether and refined the ‘Siren’ choosing to place her in green on white. This is quite a step and change for a brand of this size, removing the name alone […]

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