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Starbucks Rolls Out New Brand Identity…

Starbucks Rolls Out New Brand Identity…

Starbucks has just turned 40 years old and to celebrate has just rolled out its new and much-discussed brand identity.
As predicted we think it works well, it’s a fresh, uncluttered roll out that strengthens and extends the brand, you can see more over at UnderConsideration or over at the Starbucks website


  1. Everytime I see this logo, it just looks like a woman making a double-gunshot-styled gesture to her head – you know, with the thumbs in the air. Maybe it’s just me?

  2. First time I’ve heard someone say that Andrew, but now you mention it 🙂

  3. Hehe, I do like the logo, though…

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