A complete brand transformation for an alternative education provider
The Brief and Background
Phoenix Bay is an alternative education provider in Devon, working with young people who need a different approach to learning. The brief was clear: move away from stuffy, traditional school branding toward something vibrant and modern - a brand that students could truly own and connect with. One that reflects energy, inclusivity, and contemporary educational values.
Before and after.
The existing identity was corporate and uninspiring - disconnected from the young people it was meant to represent. Our rebrand replaced this with a dynamic, distinctive logo that carries confidence and warmth in equal measure. A brand students recognise as theirs.
Complete digital transformation.
From logo to website, prospectus to infographics - a full brand overhaul that gave Phoenix Bay the identity their students deserve. Vibrant, modern and entirely their own.
Complete Website Overhaul
The rebrand extended naturally into a full website redesign. Modern, engaging and built around the needs of students, parents, and staff alike. Every page was designed to communicate Phoenix Bay's unique ethos - that every young person deserves the right environment to thrive.
2024 Prospectus
A prospectus is often the first physical touchpoint for prospective families. We designed the 2024 Phoenix Bay prospectus to be vibrant, easy to read and genuinely reflective of life at the school - showcasing the community, the values, and the opportunities on offer.
Social Media Headers
Brand consistency matters everywhere a school appears online. We created a suite of social media headers, banners and digital assets that carry the new identity consistently across all platforms - giving Phoenix Bay a polished, professional presence wherever families, students and the community find them.
Personal Development Journey
A comprehensive learning pathway designed to support each student's individual development goals.
Brand Assets & Educational Materials
Beyond the visual identity, we helped Phoenix Bay communicate their educational approach through bespoke infographic design. The Personal Development Learning Journey and Interventions Framework were translated into clear, engaging visuals - making complex educational processes accessible to students, parents and stakeholders.
Fancy a chat?
We will have a chat through your business, opportunities that are relevant and how we might be able to help. No sales pitches, pressure or nonsense - just a 15 minute overview of where you are.