Logo Design Process – Eco Vehicle Leasing

Eco Vehicle Leasing provide low emission vehicles that save it’s customers money and help reduce their carbon footprint.

“Car travel is the world’s single biggest contributor to personal CO2 emissions.  Eco Vehicle Leasing are committed to lowering CO2 emissions and reducing carbon footprints.

Many people want to reduce their carbon footprints in every area of life, and that includes the type of car they buy. Green cars, of which there are many, are now more affordable, they have amazing fuel economy and therefore are cheaper to run, Hybrids are London Congestion Zone exempt and Green Cars are often cheaper to insure! “
Eco Vehicle Leasing source the best leasing deals for the most economical and environmentally friendly vehicles with emissions of less than 150g/km.
When it came to discussing the brief with the client they suggested an idea they had about a polar bear and it’s possible use within the identity as a character. So this idea was explored along with a few others initially.
Please see below for the initial and development work for the Eco Vehicle Leasing identity design.

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Initial Logo Design Concept No: 1

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Initial Logo Design Concept No: 2

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Initial Logo Design Concept No: 3

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Initial Logo Design Concept No: 4

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Chosen Design Route to Develop:

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Logo Design Development: 1

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Logo Design Development: 2

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Logo Design Development: 3

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Logo Design Development: 4

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Logo Design Development: 5

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Logo Design Development: 6

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Logo Design Development: 7

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Logo Design Development: 8

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Logo Design Development: 9

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Logo Design Development: 10

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Logo Design Development: 11

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Final Logo Design:

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Business card Design:

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Pop Up Banner Design:

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Website Design:







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Business Forum Signature Design: