Digital marketing is something that every company needs to do in 2019. It’s a much more cost-effective option compared to marketing on traditional media.
When marketing online, you can control your spending and ad campaigns individually while keeping track of all the analytics and statistics that let you know exactly how much conversion you’re getting from each.
The question is not whether you should do digital marketing (the answer is yes!), but whether you should opt to work with an in-house marketing team or an agency.
Listed below are the major differences between the two options that you have to keep in mind:
Precise Understanding of the Market
An agency has a team of researchers that will work understand your audience, brand identity, customer behaviour, and the best targeting options.
An in-house team may be able to do the same, but chances are that it will take much longer than an agency, as they may not have the same expertise working with companies in a similar niche in the past.
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Process Optimisation
Efficiency is the name of the game for any business today. Scaling up requires precise planning and process optimisation, which is something that most agencies prioritise over day-to-day work.
Because they are pay hourly or per project, they have to deliver on those promises. An in-house employee will receive their pay regardless, so they may not give it their all every day.
Advanced and Effective Tools
Agencies can justify the cost of the most advanced marketing tools, as that’s how they make a profit. It may not be a worthwhile investment for a company to spend a fortune on these tools, which is why it’s better to leave your marketing work to someone who is better equipped to do it.
Unrivalled Consistency
Blog posts, content creation, social media engagement, and ads management are some of the most crucial elements of any digital marketing campaign.
These jobs require constant attention and consistency, which is something that an agency can offer.
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Quality and Quantity
As digital marketing agencies make a living by producing the highest quality content and engaging with the audience, it’s all but a given that an agency will do a much better job of doing so compared to an in-house employee who may have other responsibilities to handle.
The other pressing tasks demanding attention may take an in-house employee’s time away from writing the best blog posts.
Expertise in the Domain
The digital market is always shifting and changing, so you need to always be up to date with the rises and falls of trends.
The internet is driven by content; with every new story and viral trend, there’s a marketing opportunity waiting for brands with the most innovative and creative approach.
It’s difficult to find these opportunities, however, as it requires that you understand how the internet will react before they actually do.
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This insight allows you to create a piece of content that resonates with the audience, helping the campaign to have a higher conversion and ROI.
All of these elements arise from experience in the market. After all, it’s very difficult to predict trends and capitalise on them. A small business digital marketing agency has the skills, knowledge, and tools to help your campaigns succeed.
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