Website design for a UK colour cosmetics manufacturer
The Brief
Creative Cosmetics is a UK-based private label manufacturer specialising in colour cosmetics for face, eyes, lips, nails and body. Led from Ipswich with over 30 years of manufacturing experience, they needed a website that clearly communicated their offering to beauty brands, founders and influencers - with a bold, premium feel that matched the quality of the products they produce. Low minimums, hands-on support, and genuine expertise had to come through at every touchpoint.
Homepage - Making the Value Proposition Impossible to Miss
The homepage leads with a single, confident headline: 'Private label manufacturer of colour cosmetics for beauty brands and creators.' A full-bleed pink hero with a lifestyle model immediately signals the sector and the aspiration. Two clear CTAs - for existing brands and brand launchers - segment the audience from the very first scroll, reducing friction and guiding visitors toward the right path.
Products Page - Clarity Across a Complex Range
Creative Cosmetics manufacture across face, eyes, lips, hybrid skincare and men's grooming. The products page breaks this down into clear visual categories - each with a strong editorial image and a scannable list of product types. The pink-accented navigation carries through from the homepage, creating a consistent brand experience as users explore the range.
Creative Cosmetics - Website Design
A clean, conversion-focused website built around a bold pink brand identity - designed to turn beauty brand founders and creators into enquiries.
Homepage
Bold hero, dual CTA paths, lifestyle imagery - setting the brand tone immediately.
Products
A clear category architecture making a complex product range easy to navigate.
Launch New Brand
Objection-handling copy and a direct call to action - built to convert new founders.
About Page - 30 Years of Expertise, Humanised
The about page leads with a grid of lifestyle imagery before grounding the visitor in the facts: 30+ years manufacturing, 200+ unique products formulated, 50+ brands supported, ISO 9001 & ISO 22716 certified. The copy - 'A UK colour cosmetics manufacturer built for modern beauty brands' - balances heritage with forward-looking positioning. The team photo grounds the brand in the real people behind it.
Launch New Brand - Built for Conversion
The 'Launch a new brand' page speaks directly to first-time founders - acknowledging the common blockers ('What products should I launch first?', 'How many units do I need?') before offering a clear, reassuring answer. A dark navy section against a clean white page creates strong visual contrast, with a prominent 'Book a call' CTA driving enquiries.
Fancy a chat?
We will have a chat through your business, opportunities that are relevant and how we might be able to help. No sales pitches, pressure or nonsense - just a 15 minute overview of where you are.