Client Focus 1: Symmetry Business Marketing

Business Marketing

Client Focus 1: Symmetry Business Marketing

This is a new feature that will highlight some of the clients Dot Design work with, their services, what they have to offer and the work we have undertaken with them.
So we will start with Symmetry Business Marketing:
About Symmetry Business Marketing:

In June 2008, James Minion established a company that offers high quality telemarketing services within the field of business-to-business telemarketing.
Offering a unique and progressive approach to telemarketing. Through commitment to training, development and investment in technology they have created a team of telemarketers who understand their customers and can offer tailor made telemarketing services in order to get the best out of every campaign.
Based in Witney in Oxfordshire, Symmetry has now built a reputation for providing high quality telemarketing services for many businesses whatever their size or campaign.
Their successes has been achieved by working with their customers, understanding their requirements and by tailoring a range of telemarketing services that include lead generation, market research, database cleansing and customer relationship management, in order to achieve tangible campaign results.
At Symmetry they know that their success relies on providing excellent telemarketing services on behalf of our customers – whatever their campaign. Symmetry continues to be committed to the development and improvement of it’s employees, services and practices so that they can maintain their reputation as a high quality telemarketing provider.

We have worked with James Minion at Symmetry Business Marketing on a number of projects ranging from a new logo design for the company, new website design, folder design as well as various brochure design work and we are just starting on some email campaign work with them.
Here is a selection of the design work we have completed for Symmetry:

Logo Design:

Business Marketing logo

Website Design

Business Marketing website


Folder Design

Business Marketing Folder

From the first discussion and briefing with James at Symmetry Business Marketing he wanted to create a distinct, contemporary yet not easily dated logo design. We put forward a number of solutions initially approaching the brief from different angles and then refining based on feedback from James and several discussions about where he saw his company going and the companies they would be targeting through their marketing.

The final logo design for Symmetry established a a colour palette of red, grey and white space this has been retained and built upon through all of the designed material be it the website or printed material. This has kept the same look, feel and style that will and has been be carried forward.
When it came to the website design James had a strong idea of the kind of design he wanted to explore and the importance of immediately communicating what services Symmetry offered became apparent. After some initial concepts and discussion a bold typographic route was chosen backed up by red imagery that played on the different subject matter of each page. For example on the ‘contact’ page we featured a red telephone box on the ‘home‘ page a cup of tea, ‘training’ page a set of dumbells. The overall look made good use of the white space and seems to have gone down well with the contacts Symmetry have made since it was launched.

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