Brand Design for Museum of Arts and Design NYC – By Pentagram

The Museum of Arts and Design in New York has been recently rebranded by Pentagram
Using the acronym ‘MAD’ as the identity has given it lots of uses and made it in my opinion a very memorable new logo.
The new identity very nicely lends itself to use on lots of different media including the ever important merchandising that galleries and museums of this kind use as a source of income.
Its very bold in its execution and not dissimilar to the DOT Design logo on this very website!
Michael Bierut talks about the design process more here