14 Tips For Attracting New Clients With Your Website
In today’s world, it is virtually impossible to grow a business without the use of the internet and a website for your business. Websites are so important that they have become one of the most influential marketing tools for any business. A well-designed and maintained website gives you an advantage over your competition by providing potential clients with all the information they need before even contacting you. It gives them relevant content and offers that will influence them to hopefully wanting to do business with you instead of your competitors.
This blog post will discuss 16 tips that can help turn your website into an asset rather than just another expense on your balance sheet!
1: Put Your Best Foot Forward
A website is a reflection of your business. So, the first rule to using your website for generating new clients, leads and enquiries is providing high-quality content that will help, guide and impress potential clients.
So before anything else, make sure your website has a professional design, branding is useful to visitors.
2: Give Them What They Want
Before thinking about generating new leads, ask yourself what people want from your company and what they are looking for on your website. This will help you determine whether or not the content is reaching their expectations, which in turn allows you to make changes that will appeal to them more; this can change over time to adapt to changing customer needs.
What do people want from a business website?
Content: Your blog articles should provide valuable information about topics related to your industry. Too many businesses concentrate on selling their products and services but forget about the importance of providing content that will help them gain new customers. Customers have questions, make sure you answer those questions intelligently with relevant and helpful information, and Google will reward you with better rankings.
Branding: Your website should make your company stand out from its competitors with an engaging design and high-quality content. A successful, professional-looking website can be a huge advantage for generating leads for your business.
Remember, branding is important; it’s what’s left in the potential customers head after they have left your site. Branding extends beyond just a logo; it encompasses typography, ethics, mission, values, colour palette, morals, reviews and customer experience of your product or service.
3: Design for Mobile Devices
According to Google, people are starting to search more from their mobile devices than desktop computers. So your website’s design must be responsive and compatible with all types of screens – big or small. An excellent way to test if your site loads properly on a mobile device is by using Google’s Mobile-Friendly Test.
Mobile web design is an essential part of any website’s marketing strategy. It generates a lot of traffic and allows the site to appear on search engines when people are looking for businesses by location in their area via their mobile phone.
It comes down to this: most people use their phones more than desktops when browsing the internet. And that means your site needs to be mobile-friendly for all these potential new customers.
Website design on mobile devices is important because about 95% of the world’s population now has internet access. Mobile usage is constantly increasing, and website designers have to follow in step.
4: Integrate Social Media Sharing Buttons and Other Tools
One way to generate more leads for your company is by integrating social media sharing buttons on all of the pages on your website so that people can share what they find with their friends, family members or followers online. This will help you build a reputation and generate more leads for your company.
5: Offer Multiple Ways to Contact You
Typically, people use the contact page on websites as one of their primary ways of getting in touch with companies they want to do business with. Therefore this part of your website must be easy to find and use.
The contact page should have as many ways to get in touch with you as possible, including:
· Phone number(s)
· Mailing address and company name (optional)
· Text message / SMS
This will make it easier for people who want to do business with your company without having the hassle of trying different methods, which will help you generate more leads.
6: Offer What They Need
An important part of generating new clients is offering products or services that meet the needs and interests of your target market. So, it’s important to know who you want to do business with before designing anything on your website for them. You should do the research necessary to find out what people in your target market are looking for so that you can offer it on your website and within your overall company messaging.
7: Use SEO Optimisation
SEO optimisation is a crucial component of marketing a business if you want to generate new clients, leads and enquiries through search engines such as Google. A good way to optimise a website’s SEO is by using keywords relevant to your company on the page titles, headings and Text. These need to be used in a natural way and also alongside words you’d find in that sector. A part of good SEO is creating long-form content that helps the end user. Fundamentally Google wants to help it’s users by pointing them to helpful and relevant content that solves their problems.
When people search online for something related to what you offer, they will find your website at or near the top of their search results, generating more leads for you.
An excellent way to do keyword research is by focusing on two things:
· The keywords that your target market is using when searching for information related to what you offer (a good way to find this out is by looking at their searches in Google’s search engine).
Also…
At a very basic level – What words would people use in a high-level keyword phrase describing what you are offering. For example, if you have a website about dog training, you might want to use terms like “dog trainer” or “professional dog trainers.”
We’ve written extensively about SEO and you can find out more in some of our other artciles such as: “
8: Include Social Media Links
Another way to generate more leads is by including social media links on your website so that people can follow what you are doing online. A good place to do this is on your contact page. You should also include links to the company’s social media profiles so that people can follow them outside of any website they visit.
9: Offer a Free Item, Coupon or Sample
Offering free items, coupons or samples as incentives for requesting contact information is a good way of generating leads because it encourages potential customers to contact you. However, it is important to offer something that your target market would find valuable or desirable as an incentive because if they don’t like the free item, coupon or sample, then they will not be interested in doing business with your company.
10: Offer a Free, Limited-Time Trial
Attracting New Clients with limited-time trials of one of your products or services is another way of generating leads by giving people an opportunity to do business with you before making any commitments.
It’s important to offer a trial of one of your products or services because it gives people the opportunity to try out what you have to offer before committing, and if they like the product, then there is a good chance that they will buy from you in order to continue using it.
11: Offer a Free Online Assessment
Offering people the opportunity to fill out an online assessment about what they are looking for is another way of generating leads. This will help you find out more information about their needs and interests before asking them to buy anything from your company so that you can make sure it’s something they want to buy.
The most important part of this is collecting contact information from these potential customers so that they can be contacted in the future when your company has a product or service available for them.
It’s also worth mentioning here that the online assessment should take less than five minutes, and it needs to be something that people will enjoy answering.
In addition, the website for this should be accessible from a number of different places online so that people can find your website in search engines without having any trouble and also bookmarking it or linking it from other social media profiles.
12: Offer a Free, In-Person Consultation
Offering people the opportunity to consult one on one with someone who works at your company is another way of generating leads because it gives them an opportunity to ask questions and get more information about what you offer.
This will help people better understand the product or service they want to purchase from your company. It’s then easier for them to decide whether or not they want to do business with you because you have already answered any questions that might be on their mind before asking for anything in return.
13: Offer an Email Newsletter
Offering people the opportunity to receive daily/weekly emails is another way of generating leads because it allows them access information about your website and product or service. This will often prompt people to check out your website for more information to help them resolve their problem or query.
14: Offer a Free, Checklist
Attracting New Clients with free access to checklists is another way of generating leads because it gives them easy access to information about your website and product or service without having any trouble finding what they need on their own.
Your website is your online business card and helpful resource, so it’s important to make sure you create the right impression. With these tips in mind, we hope you feel more confident about using your site to generate new clients, leads, and inquiries.
If this post has got you thinking of ways that Dot Media can help with your web presence, branding or SEO marketing efforts – get in touch!
We offer a range of services, including web design & development, search engine optimisation (SEO), and digital marketing.
