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In the digital era, most people will look for information online before making a purchase. They will search for businesses in the area where they can have their products bought or services rendered. They will also check for online reviews or feedback on the services or products that they plan to take avail.
In fact, according to a study, 89 per cent of shoppers conduct online research before making big purchases. In a related study, Techjury found that 93 per cent of online experiences actually begin with a search engine. These figures state the obvious fact that Search Engine Optimisation (SEO) is paramount for businesses.
SEO aims to put your website on the top ranking of the Search Engine Results Pages (SERPs) environment. By doing that, you can ensure that you’ll drive high traffic to your website. Still unconvinced?
In this article, we will share with you four benefits of SEO that your business shouldn’t ignore:
1. Top ranking on SERPs
SEO involves the process of optimising your website, publishing relevant content with appropriate keywords, and building quality links for site authority. As mentioned, the primary purpose of SEO is to put your website in the spotlight so that more potential customers will find you.
If that’s quite high as a goal, at least having your site found on the first page of the search engines still can increase your brand awareness. What good is your website if it can’t be found online in the first place? Even if you offer remarkable products, potential customers will remain clueless as to how good they are.
2. Brand credibility and high reputation
Typically, most customers trust the listing in SERP when they type in a keyword on the search engine. They believe that the algorithms have a way to find the most relevant and important information they need. Google, for instance, continuously updates its algorithm to ensure that quality websites are given top rankings. By implementing quality SEO practices, you will be able to build your brand’s credibility and reputation.
3. SEO – An affordable form of advertising
We know how important advertising is for businesses these days, and almost every company employs PPC (pay-per-click) advertising. They set a budget for different campaigns where they’ll pay for every click on their ads. However, there’s a better alternative to promote your brand and market your business.
Organic SEO has a relatively low cost, where it only requires the investment of your time and effort. It allows your business to gain online visibility and prominence with the high costs as compared to PPC campaigns.
4. Getting ahead of the competition
Digital marketers know that it’s a highly competitive market in the digital realm. Almost every business utilises various forms of marketing and employs the power of SEO. This means that many companies in your industry are competing for the top spot.
If you aren’t utilising SEO to its fullest capability, you won’t get ahead of the competition. Nevertheless, by regularly optimising your site, posting pieces of content, and building quality links, you’ll be able to stay ahead of other competitors in your industry.
As you can see, SEO processes can be tricky, but no one can deny the fact that it plays a significant role in marketing and business. With the four valuable benefits outlined above, you have all the right reasons to pay special attention to your SEO efforts from now on.
If you are looking for professional SEO service in Devon to assist you in building creative websites through lead generation and effective SEO strategies, get in touch with us today to see how we can help!
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