Ben and Jerry’s Has A Makeover

Even very successful brands like Ben & Jerry’s need to constantly keep their brand fresh and improve product clarity among increasing competition. The new ‘refresh’ of the whole Ben & Jerry’s packaging range looks to be a great move, retaining and simplifying the blue cloudy sky and green hills, placing the product flavour name within the […]

Have Mulberry Won Christmas?

My favourite Christmas ad so far. Mulberry are using the hashtag #WinChristmas for their campaign, they just might have.


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