Dot Design

Creative Agency

Business Services to Advance Your Marketing Efforts

By Gareth Coxon, June 15, 2017

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New customers are the lifeblood of any business. Treating existing customers well is clearly important, but, eventually, some will either drift away or strategically make a different choice of partner. For these reasons, getting your marketing right is key to ultimately gain customers over time.
Look at these business services that can help your company become more successful with their marketing. Improve your marketing effectiveness by fine-tuning what you’re already doing to generate even better marketing results. 

Finding Better Email Leads
Wouldn’t it be great if you didn’t have to scan the net to find the contact details of likely prospects? Instead of using faceless virtual assistants to look up email contacts, try using a modern service like The Email Finder to produce a condensed list of business contacts.
There is also an email address verification system to check if a business contact still works at the company. Check them out for more information on their service.

Ad Targeting Using the Correct Demographics
There are plenty of services on offer to help manage your Facebook ad campaigns. However, it’s very useful to learn how ads are broken down by demographics to improve their ability to target specific groups of people more effectively. Handing off ad campaign responsibilities is fine, but having a basic understanding of how advertising works across demographic groups will help you to keep an eye on things even when outsourcing your ad campaigns.

Firstly, the location of the individual is selected to promote to the correct area (don’t waste ad resources to promote in cities you don’t cover). Next, use specific demographics like age, gender, education level, and personal status (single, married, etc.) help to narrow down the people you are targeting. Personal interests are another way that Facebook can find suitable people. People interested in certain hobbies or interests join groups of like-minded individuals. Lastly, behaviours like what devices are used and how a person buys online are selectable to adjust targeting.

Facebook advertising specialists are skilled in the art of developing and managing ad campaigns. However, they all work from the same set of targeting demographics and selectable focus points to achieve their results.

Yelp Business Page
Starting a Business page on Yelp is not always the first idea that pops into one’s head when considering how to improve your marketing. However, Yelp is extremely popular with consumers looking to vet individual business performance. Customers can read reviews that share personal opinions and experiences. Companies with a Yelp business page can respond to positive (or negative) feedback directly. Such responses demonstrate that your business cares about what its customers think and feel and that you’re paying attention to them. As well as keeping in touch with existing customers, it’s also possible to convert Yelp visitors into future customers this way.

Yelp offer business services to companies in the form of advertising opportunities for local businesses, and larger ones that are either nationwide or regional.

There are many ways to advance your company’s marketing game. Resting on your laurels is a good way to lose out against your competition. Never stop innovating.

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